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Aayush Vij

Brand Services Partner @ Leo India | UWA IIMK MBA

India

8+ years of work experience

Leo India
Apr 20265 mosPresent

Bengaluru

Leo India
Dec 20241 yr 4 mosMar 2026

Brands: Lenovo, redBus, Ashirvad pipes Effies Silver for redBus + Lenovo Managed large-scale, multi-market campaign rollouts from conception to execution, ensuring brand consistency across diverse regional markets. ​Campaign Operations: Oversaw high-volume asset production and accelerated delivery timelines while balancing complex budgets and regional adaptations. ​Stakeholder Management: Built strong governance structures to align internal creative and production teams with external media partners for seamless execution.
MullenLowe Lintas Group
Jan 202411 mosNov 2024

Brands: Tata Tea portfolio (National brands + regional portfolio and Jaago re) Fastrack watches, ITC Fabelle, Hubble money, Radisson Blu (south region portfolio) Promoted to Account Director to lead cross-functional campaign delivery and deepen client trust across a diverse portfolio, including Fastrack, Tata Tea, ITC Fabelle, and GRT Hotels. ​Flagship Campaigns: Spearheaded the end-to-end delivery of high-visibility integrated campaigns, including Tata Tea’s flagship 'Jaago Re' and Fastrack's '#BeBoth' across digital, retail, and social ecosystems. ​Regional Scaling: Orchestrated complex regional rollouts across multiple tier-1 markets, successfully balancing tight timelines, localized messaging, and stakeholder expectations.
MullenLowe Lintas Group
Jun 20221 yr 7 mosDec 2023

Handled daily client relations and execution workstreams across digital, retail, social, and main-line production. ​Project Ownership: Managed the delivery pipeline for multiple concurrent brand campaigns, ensuring high execution quality and cross-functional team alignment. ​Account Growth: Established strong foundational workflows that drove operational speed and built the client trust that led to my fast-track promotion to Account Director.
Red Fuse Communications
Oct 20191 yr 11 mosAug 2021

Bombay

Colgate equity project- Smile Karo Aur Shuru Ho Jao Maxfresh, Salt, and Palmolive Handcare portfolio. Owned the execution of masterbrand and sub-brand marketing campaigns for Colgate across TV, digital, and social channels. ​High-Visibility Execution: Supported high-stakes, culturally relevant marketing properties, including IPL-led campaigns and multi-format communication rollouts. ​Cross-Functional Delivery: Acted as the central point of contact between client marketing teams and agency creative units to manage tight production timelines.
Saatchi & Saatchi India
Apr 20181 yr 6 mosSep 2019

Bombay

Brands: Sterling Reserve Whiskies, Officer's Choice Blue, HSBC, Cipla, Dr. Reddy's Managed day-to-day integrated marketing operations for a diverse portfolio of global and domestic brands, including HSBC Premier, Cipla, Dr. Reddy's, Godrej Interio, Sterling Reserve Whisky, and Officer's Choice Blue. ​Multi-Platform Campaigning: Executed comprehensive campaigns stretching across TV, digital, outdoor (OOH), and on-ground activations. ​Account Coordination: Developed foundational skills in tracking deliverables, managing creative feedback loops, and maintaining high execution standards across touchpoints.
Saatchi & Saatchi India
Apr 20171 yr 1 moApr 2018

Bombay

Ogilvy
May 20162 mosJun 2016

On-site

Brands: BMW group and Mini

Aayush’s AI Stack

claude
claude
grok
grok

Education

The University of Western Australia

Master of Business Administration - MBA, Business Administration and Management, General

The University of Western Australia

20232 yrs2025
Indian Institute of Management, Kozhikode

eMDP - Advanced Management Programme, Business Administration and Management, General

Indian Institute of Management, Kozhikode

20231 yr2024

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Headline

Brand Services Partner @ Leo India | UWA IIMK MBA

About

Experience across leading agencies including Saatchi & Saatchi, WPP, Lintas and Leo Burnett, worked on brands such as Tata Tea, Colgate, Fastrack and Radisson. Built and scaled campaigns across formats, markets, and timelines, managing complex cross-functional execution. Over time, I’ve become more interested in what actually works, what gets people to act, not just what looks good as a campaign. Looking to move closer to roles where marketing drives real outcomes, and open to exploring new spaces that build on this shift.

Location

India

AI stack

claude

grok

Work experience

Brand Services Partner at Leo India, Apr 2026 - Present · 5 mos, Bengaluru

Brand Services Director at Leo India, Dec 2024 - Mar 2026 · 1 yr 4 mos, Brands: Lenovo, redBus, Ashirvad pipes Effies Silver for redBus + Lenovo Managed large-scale, multi-market campaign rollouts from conception to execution, ensuring brand consistency across diverse regional markets. ​Campaign Operations: Oversaw high-volume asset production and accelerated delivery timelines while balancing complex budgets and regional adaptations. ​Stakeholder Management: Built strong governance structures to align internal creative and production teams with external media partners for seamless execution.

Brand Services Director at MullenLowe Lintas Group, Jan 2024 - Nov 2024 · 11 mos, Brands: Tata Tea portfolio (National brands + regional portfolio and Jaago re) Fastrack watches, ITC Fabelle, Hubble money, Radisson Blu (south region portfolio) Promoted to Account Director to lead cross-functional campaign delivery and deepen client trust across a diverse portfolio, including Fastrack, Tata Tea, ITC Fabelle, and GRT Hotels. ​Flagship Campaigns: Spearheaded the end-to-end delivery of high-visibility integrated campaigns, including Tata Tea’s flagship 'Jaago Re' and Fastrack's '#BeBoth' across digital, retail, and social ecosystems. ​Regional Scaling: Orchestrated complex regional rollouts across multiple tier-1 markets, successfully balancing tight timelines, localized messaging, and stakeholder expectations.

Senior Brand Services Manager at MullenLowe Lintas Group, Jun 2022 - Dec 2023 · 1 yr 7 mos, Handled daily client relations and execution workstreams across digital, retail, social, and main-line production. ​Project Ownership: Managed the delivery pipeline for multiple concurrent brand campaigns, ensuring high execution quality and cross-functional team alignment. ​Account Growth: Established strong foundational workflows that drove operational speed and built the client trust that led to my fast-track promotion to Account Director.

Senior Account Executive at Red Fuse Communications, Oct 2019 - Aug 2021 · 1 yr 11 mos, Bombay, Colgate equity project- Smile Karo Aur Shuru Ho Jao Maxfresh, Salt, and Palmolive Handcare portfolio. Owned the execution of masterbrand and sub-brand marketing campaigns for Colgate across TV, digital, and social channels. ​High-Visibility Execution: Supported high-stakes, culturally relevant marketing properties, including IPL-led campaigns and multi-format communication rollouts. ​Cross-Functional Delivery: Acted as the central point of contact between client marketing teams and agency creative units to manage tight production timelines.

Account Executive at Saatchi & Saatchi India, Apr 2018 - Sep 2019 · 1 yr 6 mos, Bombay, Brands: Sterling Reserve Whiskies, Officer's Choice Blue, HSBC, Cipla, Dr. Reddy's Managed day-to-day integrated marketing operations for a diverse portfolio of global and domestic brands, including HSBC Premier, Cipla, Dr. Reddy's, Godrej Interio, Sterling Reserve Whisky, and Officer's Choice Blue. ​Multi-Platform Campaigning: Executed comprehensive campaigns stretching across TV, digital, outdoor (OOH), and on-ground activations. ​Account Coordination: Developed foundational skills in tracking deliverables, managing creative feedback loops, and maintaining high execution standards across touchpoints.

Trainee at Saatchi & Saatchi India, Apr 2017 - Apr 2018 · 1 yr 1 mo, Bombay

Intern at Ogilvy, May 2016 - Jun 2016 · 2 mos, On-site, Brands: BMW group and Mini

Education

Master of Business Administration - MBA, Business Administration and Management, General, The University of Western Australia

eMDP - Advanced Management Programme, Business Administration and Management, General, Indian Institute of Management, Kozhikode