---
title: "Aayush Lunkar - Deputy Manager, Marketing in Bengaluru | Tal"
description: "Meet Aayush Lunkar, MICA 2024-26 | Summers - Brillare Science | AIESEC based in Bengaluru. AI stack includes antigravity, claude code, and claude."
image: "https://tal.club/meet/aayush-lunkar/share-image"
---

# Aayush Lunkar on Tal

## Headline

MICA 2024\-26 \| Summers \- Brillare Science \| AIESEC

## About

roadroller

## Location

Bengaluru

## AI stack

antigravity

claude code

claude

deepseek

lovable

manus

## Work experience

Deputy Manager, Marketing at Usha International, May 2026 \- Present · 5 mo, Gurgaon, \- Audited route\-to\-market for a ₹400 Cr BU via 200\+ channel partners in 21\+ districts, 5\+ states: GT, MT & company stores, rural & urban \- Piloted catalogue\-led range selling to counter 22% single\-SKU revenue dependence; the test drove an \~8x order uplift across 4 categories \- Pinpointed a 5\.6% channel driving up to 60% of Bihar's premium product sales, linking it to store\-level SKU autonomy in Regional Retail \- Surfaced a 6x MOQ jump \(4 → 24 units, ₹1\.2L\) on Odisha's IGST route that lost orders & hid real demand from DFS forecasts \- Unearthed a 45% Modern Retail slump hidden in Karnataka's \+2% growth; root\-caused it to a KAM gap → SKU delisting → auto\-PO halt loop

Cultural Analysis and Application at Only What's Needed by Food Pharmer, Aug 2025 \- Feb 2026 · 6 mo, Hybrid, \- Conducted cultural and semiotic studies to decode perceptions and trends in India's protein category \- Used insights to build campaign routes that set OWN's brand presence apart in a cluttered market\.

GTM Strategy Intern \| CEO's Office at Brillare Science Limited, Apr 2025 \- Oct 2025 · 6 mo, Ahmedabad, Gujarat, India, \- Secured exclusive rights for 220\+ SKUs across India, the brand's first full\-country exclusivity in 130\+ global markets \- Informed GTM via mixed\-methods study; ran 19 IDIs, 7 expert interviews & quant pulse \(n=90\+\), logging 1,000\+ mins across 6 cities \- Analyzed PPCMF for 88\+ SKUs using consumer insights & Eximpedia; allocated $50K across best\-fit SKUs to finalize portfolio mix \- Built financial model comparing e\-com\(Nykaa\) vs dermat RTM; ran GM×Commission sensitivity & forecasts to define margin floors \- Mapped ₹5\.9M imports \(142\+ shipments\) to benchmark landed costs, duties & import prices, improving sourcing precision \- Negotiated 30\-day open credit terms \(vs\. 100% advance\), freeing ₹1\.44 Cr/container & rewrote 16 high\-risk clauses in GT&Cs \- Engineered trust\-first GTM to cut 60–90 day adoption lag to day\-one conversion; built playbook to scale creator\-led trust \- Prevented ₹5\.7L stock\-out loss via stock\-alert tool \(Apps Script \+ Sheets API\); live on 4 platforms, built to scale to 20\+ marketplaces \- Mined 12,600\+ reviews across 850\+ SKUs to identify whitespace, PoPs & PoDs across 400\+ brands

Consumer Insight Mining at Unilever, Apr 2025 \- May 2025 · 2 mos, Ahmedabad, Gujarat, India, \- Vetted 10\+ youth subreddits on 5 metrics to build a 5\.2M user panel; mined 200 tags & 10 sentiment groups for insight engine \- Audited 1200\+ Gen Z posts & 100\+ trends using 6\+ tools; decoded 17 subcultures & 9 macro\-themes for ₹64,400 Cr B&W division

Product Strategy Intern at topmate\.io, Mar 2025 \- Apr 2025 · 2 mos, Ahmedabad, Gujarat, India, \- Mapped and analyzed 35,000\+ user queries to identify the top 50 pain points, grouping them into 8 thematic needs for targeted mentor offerings \- Developed and led a Sawtooth Choice\-Based Conjoint \(CBC\) analysis to pinpoint high\-impact mentor attributes driving clicks and conversions, informing targeted onboarding of new mentors

Customer Success Officer at Vanik \- We Make Distribution As Easy As 1\-2\-3, Mar 2023 \- May 2023 · 3 mos, Remote, \- Achieved a 40% increase in meaningful business conversations \(KPI\) by deploying an AIDA\-based 'Biz Proposal' framework \- Boosted buyer interactions by 30% by managing Vanik's \(B2B Distribution Platform\) online community across different channels \- Established 35\+ strategic partnerships, connecting businesses across diverse domains with nationwide offline channel partners

Project Head for Business Operations, International Congress at AIESEC, Jan 2023 \- Jul 2023 · 7 mos, \- Generated 10\+ Lakhs in B2B partnerships for 'International Congress', attracting 270\+ delegates from 71 countries, with partners like Infosys, Godrej, & Ministry of Tourism \- Engaged 200\+ prospective partners and secured 25\+ meetings by scaling email marketing campaigns from 10 emails a week to 50 emails a day by leveraging drip email marketing\-

## Education

MICA \| The School of Ideas

Bachelor of Business Administration \- BBA, none, Center for Management Studies\(CMS\)

[View the original profile](https://tal.club/meet/aayush-lunkar)

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