Aayush Lunkar
MICA 2024-26 | Summers - Brillare Science | AIESEC
Bengaluru
1+ year of work experience
May 20265 moPresent
Gurgaon
- Audited route-to-market for a ₹400 Cr BU via 200+ channel partners in 21+ districts, 5+ states: GT, MT & company stores, rural & urban
- Piloted catalogue-led range selling to counter 22% single-SKU revenue dependence; the test drove an ~8x order uplift across 4 categories
- Pinpointed a 5.6% channel driving up to 60% of Bihar's premium product sales, linking it to store-level SKU autonomy in Regional Retail
- Surfaced a 6x MOQ jump (4 → 24 units, ₹1.2L) on Odisha's IGST route that lost orders & hid real demand from DFS forecasts
- Unearthed a 45% Modern Retail slump hidden in Karnataka's +2% growth; root-caused it to a KAM gap → SKU delisting → auto-PO halt loop
Aug 20256 moFeb 2026
Hybrid
- Conducted cultural and semiotic studies to decode perceptions and trends in India's protein category
- Used insights to build campaign routes that set OWN's brand presence apart in a cluttered market.
Apr 20256 moOct 2025
Ahmedabad, Gujarat, India
- Secured exclusive rights for 220+ SKUs across India, the brand's first full-country exclusivity in 130+ global markets
- Informed GTM via mixed-methods study; ran 19 IDIs, 7 expert interviews & quant pulse (n=90+), logging 1,000+ mins across 6 cities
- Analyzed PPCMF for 88+ SKUs using consumer insights & Eximpedia; allocated $50K across best-fit SKUs to finalize portfolio mix
- Built financial model comparing e-com(Nykaa) vs dermat RTM; ran GM×Commission sensitivity & forecasts to define margin floors
- Mapped ₹5.9M imports (142+ shipments) to benchmark landed costs, duties & import prices, improving sourcing precision
- Negotiated 30-day open credit terms (vs. 100% advance), freeing ₹1.44 Cr/container & rewrote 16 high-risk clauses in GT&Cs
- Engineered trust-first GTM to cut 60–90 day adoption lag to day-one conversion; built playbook to scale creator-led trust
- Prevented ₹5.7L stock-out loss via stock-alert tool (Apps Script + Sheets API); live on 4 platforms, built to scale to 20+ marketplaces
- Mined 12,600+ reviews across 850+ SKUs to identify whitespace, PoPs & PoDs across 400+ brands
Apr 20252 mosMay 2025
Ahmedabad, Gujarat, India
- Vetted 10+ youth subreddits on 5 metrics to build a 5.2M user panel; mined 200 tags & 10 sentiment groups for insight engine
- Audited 1200+ Gen Z posts & 100+ trends using 6+ tools; decoded 17 subcultures & 9 macro-themes for ₹64,400 Cr B&W division
Mar 20252 mosApr 2025
Ahmedabad, Gujarat, India
- Mapped and analyzed 35,000+ user queries to identify the top 50 pain points, grouping them into 8 thematic needs for targeted mentor offerings
- Developed and led a Sawtooth Choice-Based Conjoint (CBC) analysis to pinpoint high-impact mentor attributes driving clicks and conversions, informing targeted onboarding of new mentors
Mar 20233 mosMay 2023
Remote
- Achieved a 40% increase in meaningful business conversations (KPI) by deploying an AIDA-based 'Biz Proposal' framework
- Boosted buyer interactions by 30% by managing Vanik's (B2B Distribution Platform) online community across different channels
- Established 35+ strategic partnerships, connecting businesses across diverse domains with nationwide offline channel partners
Jan 20237 mosJul 2023
- Generated 10+ Lakhs in B2B partnerships for 'International Congress', attracting 270+
delegates from 71 countries, with partners like Infosys, Godrej, & Ministry of Tourism
- Engaged 200+ prospective partners and secured 25+ meetings by scaling email marketing
campaigns from 10 emails a week to 50 emails a day by leveraging drip email marketing-
Aayush’s AI Stack
Education
MICA | The School of Ideas
20242 yrs2026
Bachelor of Business Administration - BBA, none
Center for Management Studies(CMS)
20193 yrs2022
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