---
title: "Aastha Singh - Fractional Brand & Communications Consultant in New Delhi | Tal"
description: "Meet Aastha Singh, B2B Product Marketing, Content & GTM Strategy | AI-First Messaging, Sales Enablement & Market Insights That Turn Complexity Into Revenue-Moving Stories based in New Delhi. AI stack includes antigravity, codex, and opencode."
image: "https://tal.club/meet/aastha-singh-4/share-image"
---

# Aastha Singh on Tal

## Headline

B2B Product Marketing, Content & GTM Strategy \| AI\-First Messaging, Sales Enablement & Market Insights That Turn Complexity Into Revenue\-Moving Stories

## About

I help B2B organizations turn complex offerings into clear, compelling stories that move markets, shape perception, and accelerate revenue\. My work blends product marketing, content, and GTM strategy with a deep command of narrative structure — ensuring messaging resonates across customer, channel, and sales touchpoints\. I specialise in AI\-first messaging frameworks, enablement content, and insight\-led positioning that simplify the complicated, sharpen value propositions, and equip revenue teams to sell with confidence\. Whether building a GTM narrative for launch, reframing positioning in a competitive landscape, or enabling sales with content that unlocks deal velocity, my north star remains the same — clarity that converts\. I believe strong storytelling is a strategic function\. It aligns product vision with market needs, strengthens differentiation, and bridges the gap between what businesses build and what customers truly buy\. I work cross\-functionally with product, marketing, sales, and leadership to turn insight into narrative — and narrative into commercial outcomes\. Some of the things I love building: – Messaging architecture & value proposition frameworks – Product launch narratives & GTM content strategy – Sales enablement playbooks, battlecards, talk tracks – Competitive positioning, market intelligence & win\-story development – Thought leadership programs & executive voice development – Content systems for SEO/GEO/AEO discoverability & demand creation Alongside strategic narrative work, I also build high\-quality content assets — including newsletters, blogs, thought\-leadership articles, product one\-pagers, flyers, webpages, customer stories, social media campaigns, video scripts, and more\. Whether short\-form for velocity or long\-form for depth, I design content that informs, persuades, and moves business conversations forward\. If you're scaling your GTM approach, refining positioning, or elevating messaging to steer revenue with story — let’s talk\.

## Location

New Delhi

## AI stack

antigravity

codex

opencode

## Work experience

Fractional Brand & Communications Consultant at Bhoomitrace, Jan 2026 \- May 2026 · 5 mos, Remote, \-Partnered with founders to refine brand positioning, messaging architecture, and communication strategy during a key growth and fundraising phase\. \-Developed website content, product messaging, feature narratives, and customer education assets for a property intelligence platform focused on property due diligence and risk assessment\. \-Partnered closely with the founder to develop thought leadership and Point\-of\-View \(PoV\) narratives, articulating industry perspectives, market opportunities, and the company’s vision across investor, customer, and brand communications\. \-Led the creation of investor pitch decks and executive communication materials to support stakeholder engagement and fundraising discussions\. \-Simplified complex property verification and due\-diligence concepts into clear, customer\-centric narratives that strengthened brand credibility and market understanding\. \-Established consistency across customer\-facing, investor\-facing, and business communications while delivering multiple strategic initiatives within accelerated timelines\.

Senior Marketing Strategist at Expedite Commerce, Oct 2024 \- Dec 2025 · 1 yr 3 mos, Remote, \-Defined and launched an AI\-first product category, shaping value propositions, ICPs, and web architecture for market entry\. \-Established an LLM/AEO content system with 100\+ assets, newsletters, and landing pages to scale discoverability\. \-Drove \~7× website traffic growth, improved bounce rate by \~60%, and increased LinkedIn following by 700 \(to 45K\+\)\. \-Created integrated paid \+ organic launch campaigns, generating five SQLs within 30 days and a 21% rise in total users\.

Director Growth Enablement at Expedite Commerce, Dec 2022 \- Sep 2024 · 1 yr 10 mos, Delhi, India, \-Built narrative frameworks connecting business outcomes to customer needs and persona triggers influencing purchase decisions\. \-Developed reusable GTM messaging systems, executive toolkits, and enablement assets to unify marketing and sales\. \-Improved deal articulation and objection handling across teams, strengthening GTM coherence\.

Product Marketing Lead at Expedite Commerce, May 2022 \- Dec 2022 · 8 mos, New Delhi, Delhi, India, \-Defined buyer personas, journeys, and messaging foundations for core industries\. \-Directed content and creative execution for product campaigns and launches\.

B2B Content Lead at Scatter, Apr 2021 \- May 2022 · 1 yr 2 mos, Mumbai, Maharashtra, India, \-Built enterprise content strategies aligned to business and brand objectives\. \-Partnered with CXOs to craft narratives supporting positioning and demand generation\.

Creative Content Expert at Scatter, Mar 2020 \- Mar 2021 · 1 yr 1 mo, Mumbai, Maharashtra, \-Transitioned B2B accounts from planning to execution, improving engagement consistency across verticals\.

Content Specialist at Spacebar\.in, Apr 2018 \- Mar 2020 · 2 yrs, Mumbai Area, India, \-Managed editorial and SEO\-driven content for multi\-industry clients, leading scalable delivery workflows\.

Content Editor at Spacebar\.in, Jun 2017 \- Mar 2018 · 10 mos, Mumbai Area, India

Marketing and Brand Communications Intern at Teach For India, May 2016 \- Jun 2016 · 2 mos, Mumbai Area, India, \-Responsible for content creation for organization's official blog\- blog\.teachforindia\.org, social media, campaign designing, PR and outreach\.

Fellow at Teach For India, Apr 2015 \- May 2017 · 2 yrs 2 mos, Mumbai Area, India, \-Mentored 100\+ students using structured learning systems and data\-led pedagogy to improve outcomes\.

## Education

Engineer’s Degree, Information Technology, Bharati Vidyapeeth

intermediate, ST\.MARY'S CONVENT HIGH SCHOOL,KANPUR

[View the original profile](https://tal.club/meet/aastha-singh-4)

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