Headline

B2B Product Marketing, Content & GTM Strategy | AI-First Messaging, Sales Enablement & Market Insights That Turn Complexity Into Revenue-Moving Stories

About

I help B2B organizations turn complex offerings into clear, compelling stories that move markets, shape perception, and accelerate revenue. My work blends product marketing, content, and GTM strategy with a deep command of narrative structure — ensuring messaging resonates across customer, channel, and sales touchpoints. I specialise in AI-first messaging frameworks, enablement content, and insight-led positioning that simplify the complicated, sharpen value propositions, and equip revenue teams to sell with confidence. Whether building a GTM narrative for launch, reframing positioning in a competitive landscape, or enabling sales with content that unlocks deal velocity, my north star remains the same — clarity that converts. I believe strong storytelling is a strategic function. It aligns product vision with market needs, strengthens differentiation, and bridges the gap between what businesses build and what customers truly buy. I work cross-functionally with product, marketing, sales, and leadership to turn insight into narrative — and narrative into commercial outcomes. Some of the things I love building: – Messaging architecture & value proposition frameworks – Product launch narratives & GTM content strategy – Sales enablement playbooks, battlecards, talk tracks – Competitive positioning, market intelligence & win-story development – Thought leadership programs & executive voice development – Content systems for SEO/GEO/AEO discoverability & demand creation Alongside strategic narrative work, I also build high-quality content assets — including newsletters, blogs, thought-leadership articles, product one-pagers, flyers, webpages, customer stories, social media campaigns, video scripts, and more. Whether short-form for velocity or long-form for depth, I design content that informs, persuades, and moves business conversations forward. If you're scaling your GTM approach, refining positioning, or elevating messaging to steer revenue with story — let’s talk.

Location

New Delhi

AI stack

antigravity

codex

opencode

Work experience

Fractional Brand & Communications Consultant at Bhoomitrace, Jan 2026 - May 2026 · 5 mos, Remote, -Partnered with founders to refine brand positioning, messaging architecture, and communication strategy during a key growth and fundraising phase. -Developed website content, product messaging, feature narratives, and customer education assets for a property intelligence platform focused on property due diligence and risk assessment. -Partnered closely with the founder to develop thought leadership and Point-of-View (PoV) narratives, articulating industry perspectives, market opportunities, and the company’s vision across investor, customer, and brand communications. -Led the creation of investor pitch decks and executive communication materials to support stakeholder engagement and fundraising discussions. -Simplified complex property verification and due-diligence concepts into clear, customer-centric narratives that strengthened brand credibility and market understanding. -Established consistency across customer-facing, investor-facing, and business communications while delivering multiple strategic initiatives within accelerated timelines.

Senior Marketing Strategist at Expedite Commerce, Oct 2024 - Dec 2025 · 1 yr 3 mos, Remote, -Defined and launched an AI-first product category, shaping value propositions, ICPs, and web architecture for market entry. -Established an LLM/AEO content system with 100+ assets, newsletters, and landing pages to scale discoverability. -Drove ~7× website traffic growth, improved bounce rate by ~60%, and increased LinkedIn following by 700 (to 45K+). -Created integrated paid + organic launch campaigns, generating five SQLs within 30 days and a 21% rise in total users.

Director Growth Enablement at Expedite Commerce, Dec 2022 - Sep 2024 · 1 yr 10 mos, Delhi, India, -Built narrative frameworks connecting business outcomes to customer needs and persona triggers influencing purchase decisions. -Developed reusable GTM messaging systems, executive toolkits, and enablement assets to unify marketing and sales. -Improved deal articulation and objection handling across teams, strengthening GTM coherence.

Product Marketing Lead at Expedite Commerce, May 2022 - Dec 2022 · 8 mos, New Delhi, Delhi, India, -Defined buyer personas, journeys, and messaging foundations for core industries. -Directed content and creative execution for product campaigns and launches.

B2B Content Lead at Scatter, Apr 2021 - May 2022 · 1 yr 2 mos, Mumbai, Maharashtra, India, -Built enterprise content strategies aligned to business and brand objectives. -Partnered with CXOs to craft narratives supporting positioning and demand generation.

Creative Content Expert at Scatter, Mar 2020 - Mar 2021 · 1 yr 1 mo, Mumbai, Maharashtra, -Transitioned B2B accounts from planning to execution, improving engagement consistency across verticals.

Content Specialist at Spacebar.in, Apr 2018 - Mar 2020 · 2 yrs, Mumbai Area, India, -Managed editorial and SEO-driven content for multi-industry clients, leading scalable delivery workflows.

Content Editor at Spacebar.in, Jun 2017 - Mar 2018 · 10 mos, Mumbai Area, India

Marketing and Brand Communications Intern at Teach For India, May 2016 - Jun 2016 · 2 mos, Mumbai Area, India, -Responsible for content creation for organization's official blog- blog.teachforindia.org, social media, campaign designing, PR and outreach.

Fellow at Teach For India, Apr 2015 - May 2017 · 2 yrs 2 mos, Mumbai Area, India, -Mentored 100+ students using structured learning systems and data-led pedagogy to improve outcomes.

Education

Engineer’s Degree, Information Technology, Bharati Vidyapeeth

intermediate, ST.MARY'S CONVENT HIGH SCHOOL,KANPUR