---
title: "Aastha Saha - User Exp Engineering Analyst in India | Tal"
description: "Meet Aastha Saha, Product Designer • UX Research • Builder based in India. AI stack includes opencode and claudecode."
image: "https://tal.club/meet/aastha-saha/share-image"
---

# Aastha Saha on Tal

## Headline

Product Designer • UX Research • Builder

## About

A Product Designer and Builder\. My internships at Accenture Song, Ninjacart, and WNS Triange were hands\-on from day one\- enterprise products, design systems and field research at real scale\. At Accenture Song, I delivered high\-volume UX across global markets and reduced project timelines by 30%, by helping create systems\. At Ninjacart, 110\+ farmer interviews shaped a voice\-first redesign that increased feature usage by 13% in weeks\. At WNS, I built a 2k\+ component design system saving 7 designer FTEs annually\. In parallel, I've led product and design for two early\-stage startups, one of which secured 300\+ B2B orders pre\-launch\. The line between designing and building is dissolving\. I've leaned into that shift from just being a designer to becoming a builder\. Four years at MIT Institute of Design as a student of UX, sharpened the thinking behind all of it\- research methods, systems logic, and a bias toward work that holds up\.

## Location

India

## AI stack

opencode

claudecode

## Work experience

User Exp Engineering Analyst at Accenture Song, Sep 2025 \- Present · 1 yr, Bengaluru, Karnataka, India, Working with a globally recognised pharmaceutical company, throughout 7 markets and delivering 15\-20 assets every week\.

UX Researcher at Ninjacart, Jan 2025 \- Jun 2025 · 6 mos, Bengaluru, Karnataka, India, • Conducted 110\+ in\-depth user interviews with farmers to surface behavioural patterns and friction points inside the Ninja Kisan consumer app\- one of India's largest agri\-tech platforms\. • Redesigned the voice\-first interaction model, directly driving a 13% increase in feature usage within 3 weeks of launch\- a fast, measurable result in a low\-data, low\-literacy context\. • Translated field research into a retention\-focused MVP feature grounded in real user behaviour and low\-bandwidth constraints \(currently in development\)\. • Operated across the full research\-to\-design cycle, from unmoderated field interviews to ideation, prototyping, and handoff\.

Product Design Lead at Propenize, Dec 2024 \- Sep 2025 · 10 mos, Remote, • Led the building the product and brand for a Web3 real estate platform from scratch which spanned from UX, onboarding flows, and go\-to\-market positioning\. • Simplified a technically complex domain \(blockchain \+ real estate\) into an intuitive MVP experience tailored for early adopters with low Web3 familiarity\. • Shaped product narrative and visual identity to drive early adoption in an emerging, trust\-sensitive category\.

UX Intern at Accenture Song, May 2024 \- Jul 2024 · 3 mos, Mumbai, Maharashtra, India, • Delivered market research and service design for a high\-profile luxury automotive client\. • Contributed to process improvements that reduced project timelines by 30% across all assignments, equivalent to saving 5 full\-time designer\-years annually\. • Developed a service offering from the ground up, a client\-facing product, positioning the practice to pitch eco\-conscious digital transformation to prospective clients\.

Core member at TEDxMITADT, Oct 2023 \- Dec 2024 · 1 yr 3 mos, • Managed a team of around 20 people and coordinated event logistics including venue arrangements, speaker liaisons, scheduling ano audience engagement strategies • Collaborated with other core team members between 5 departments to make the event a success\.

## Education

Bachelor of Design, User Experience Design, MIT Institute of Design

12th grade, Commerce with Accounting, Gundecha Education Academy

[View the original profile](https://tal.club/meet/aastha-saha)

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