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Aastha Saha

Product Designer • UX Research • Builder

India

3+ years of work experience

Accenture Song
Sep 20251 yrPresent

Bengaluru, Karnataka, India

Working with a globally recognised pharmaceutical company, throughout 7 markets and delivering 15-20 assets every week.
Ninjacart
Jan 20256 mosJun 2025

Bengaluru, Karnataka, India

• Conducted 110+ in-depth user interviews with farmers to surface behavioural patterns and friction points inside the Ninja Kisan consumer app- one of India's largest agri-tech platforms. • Redesigned the voice-first interaction model, directly driving a 13% increase in feature usage within 3 weeks of launch- a fast, measurable result in a low-data, low-literacy context. • Translated field research into a retention-focused MVP feature grounded in real user behaviour and low-bandwidth constraints (currently in development). • Operated across the full research-to-design cycle, from unmoderated field interviews to ideation, prototyping, and handoff.
Propenize
Dec 202410 mosSep 2025

Remote

• Led the building the product and brand for a Web3 real estate platform from scratch which spanned from UX, onboarding flows, and go-to-market positioning. • Simplified a technically complex domain (blockchain + real estate) into an intuitive MVP experience tailored for early adopters with low Web3 familiarity. • Shaped product narrative and visual identity to drive early adoption in an emerging, trust-sensitive category.
Accenture Song
May 20243 mosJul 2024

Mumbai, Maharashtra, India

• Delivered market research and service design for a high-profile luxury automotive client. • Contributed to process improvements that reduced project timelines by 30% across all assignments, equivalent to saving 5 full-time designer-years annually. • Developed a service offering from the ground up, a client-facing product, positioning the practice to pitch eco-conscious digital transformation to prospective clients.
TEDxMITADT
Oct 20231 yr 3 mosDec 2024

• Managed a team of around 20 people and coordinated event logistics including venue arrangements, speaker liaisons, scheduling ano audience engagement strategies • Collaborated with other core team members between 5 departments to make the event a success.

Aastha’s AI Stack

opencode
opencode
claudecode
claudecode

Education

MIT Institute of Design

Bachelor of Design, User Experience Design

MIT Institute of Design

20214 yrs2025

12th grade, Commerce with Accounting

Gundecha Education Academy

20192 yrs2021

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Headline

Product Designer • UX Research • Builder

About

A Product Designer and Builder. My internships at Accenture Song, Ninjacart, and WNS Triange were hands-on from day one- enterprise products, design systems and field research at real scale. At Accenture Song, I delivered high-volume UX across global markets and reduced project timelines by 30%, by helping create systems. At Ninjacart, 110+ farmer interviews shaped a voice-first redesign that increased feature usage by 13% in weeks. At WNS, I built a 2k+ component design system saving 7 designer FTEs annually. In parallel, I've led product and design for two early-stage startups, one of which secured 300+ B2B orders pre-launch. The line between designing and building is dissolving. I've leaned into that shift from just being a designer to becoming a builder. Four years at MIT Institute of Design as a student of UX, sharpened the thinking behind all of it- research methods, systems logic, and a bias toward work that holds up.

Location

India

AI stack

opencode

claudecode

Work experience

User Exp Engineering Analyst at Accenture Song, Sep 2025 - Present · 1 yr, Bengaluru, Karnataka, India, Working with a globally recognised pharmaceutical company, throughout 7 markets and delivering 15-20 assets every week.

UX Researcher at Ninjacart, Jan 2025 - Jun 2025 · 6 mos, Bengaluru, Karnataka, India, • Conducted 110+ in-depth user interviews with farmers to surface behavioural patterns and friction points inside the Ninja Kisan consumer app- one of India's largest agri-tech platforms. • Redesigned the voice-first interaction model, directly driving a 13% increase in feature usage within 3 weeks of launch- a fast, measurable result in a low-data, low-literacy context. • Translated field research into a retention-focused MVP feature grounded in real user behaviour and low-bandwidth constraints (currently in development). • Operated across the full research-to-design cycle, from unmoderated field interviews to ideation, prototyping, and handoff.

Product Design Lead at Propenize, Dec 2024 - Sep 2025 · 10 mos, Remote, • Led the building the product and brand for a Web3 real estate platform from scratch which spanned from UX, onboarding flows, and go-to-market positioning. • Simplified a technically complex domain (blockchain + real estate) into an intuitive MVP experience tailored for early adopters with low Web3 familiarity. • Shaped product narrative and visual identity to drive early adoption in an emerging, trust-sensitive category.

UX Intern at Accenture Song, May 2024 - Jul 2024 · 3 mos, Mumbai, Maharashtra, India, • Delivered market research and service design for a high-profile luxury automotive client. • Contributed to process improvements that reduced project timelines by 30% across all assignments, equivalent to saving 5 full-time designer-years annually. • Developed a service offering from the ground up, a client-facing product, positioning the practice to pitch eco-conscious digital transformation to prospective clients.

Core member at TEDxMITADT, Oct 2023 - Dec 2024 · 1 yr 3 mos, • Managed a team of around 20 people and coordinated event logistics including venue arrangements, speaker liaisons, scheduling ano audience engagement strategies • Collaborated with other core team members between 5 departments to make the event a success.

Education

Bachelor of Design, User Experience Design, MIT Institute of Design

12th grade, Commerce with Accounting, Gundecha Education Academy