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Aastha Jain

Campaign & Creative Manager, Amazon | MICA’19

India

7+ years of work experience

Amazon
Oct 20241 yr 11 mosPresent

Bengaluru, Karnataka, India

Walmart Global Tech India
May 20231 yr 6 mosOct 2024

Bengaluru

On contract through Zensciences. Managed end-to-end execution of AI @ Walmart — coordinating social media promotions, on-ground branding, speaker sessions, and associate presentations — contributing to ~9K registrations, ~400 on-ground footfall, and ~5K views. Ensured brand representation across all external communications for Converge @ Walmart, working closely with the content agency on social, digital, and website content — contributing to 42K+ unique microsite visits and 320K+ digital engagement. Contributed to leadership branding strategy for WGT's Country Head, helping shape positioning, content pillars, and tone of voice for his digital presence — supporting growth to 12K+ LinkedIn followers. Supported India's LinkedIn content strategy and monthly digital roadmap, working with the partner agency on data-led content planning — part of the team that crossed the 1M follower milestone, with 21% YoY follower growth.
The Glitch
Oct 20211 yr 8 mosMay 2023

Mumbai, Maharashtra, India

Conceptualized and executed multiple B2B and B2C campaigns for LinkedIn India. Scripted and managed the Mental Health campaign; planned the amplification of Creator Accelerator Program (CAP) on LinkedIn's social media platforms; strategized the end-to-end LinkedIn App Growth campaign. Built the social media content strategy for Pine Labs and executed hero-hub-hygiene campaigns. Planned and developed the LinkedIn Life page as part of the employer branding initiative for the brand. Conceptualized and delivered multiple global and local campaigns for Bill and Melinda Gates Foundation, focusing on their core work areas in India. Built brand awareness and targeted paid ad campaigns for The Optimist (BMGF's primary newsletter) to attract readers in India and South Africa. Generated 360-degree campaign and content to amplify India's presence on the global stage of Goalkeepers 2022.
Epsilon India
Jul 20213 mosSep 2021

Bengaluru, Karnataka, India

Researched the APAC market to expand Epsilon's Digital Media Solutions, creating strategy and consumer journeys for several brand pitches such as Flipkart, Jiomart, Decathalon, Shoppers Stop. Involved in creating hyper-personalized ads for diverse audience segments of key US clients like Nespresso, Monica Vinader, Deliveroo, Zales, Academy Sports, and more.
Epsilon India
Apr 20192 yrs 4 mosJul 2021

Bengaluru, Karnataka, India

Wrote persuasive copy to target data-created-personas for several brands in the United States, which involved deep research on the target audience’s tastes and preferences, lifestyle and language nuances. Involved in Creative Strategy for 360° campaign pitches, Scriptwriting, Print Ads, Digital and OOH Activations, Shopper Strategy, Emailers, SEO writing for websites, a global newsletter for the agency, and more.
SI (Shreyansh Innovations Pvt. Ltd)
Dec 20176 mosMay 2018

Kolkata, West Bengal, India

Worked on digital advertising and social posts for Manyavar, Mohey, Café 4/1, PS Group. Involved in writing voiceover scripts, brochures, digital posts, billboards, emailers, collaterals for several projects of real-estate groups like PS Group, Primarc, Purti Realty, Orbit Group. Lead blogger, content creator and writer for Manyavar-Mohey and PS Group.

Education

MICA | The School of Ideas

Master's | Crafting Creative Communications, Copywriting

MICA | The School of Ideas

20181 yr2019

The Institute of Chartered Accountants of India

20143 yrs2017

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Headline

Campaign & Creative Manager, Amazon | MICA’19

About

I left a career in finance to do what I like best: Storytelling. With a Crafting Creative Communications certificate from MICA, I am trained in brand and creative strategy, conceptualisation and copywriting. I enjoy developing ideas, narratives and strategies that build and strengthen brands and their positioning. Over the last 8 years, I have developed advertising campaigns end-to-end, managed partner agencies, collaborated with internal and external stakeholders, built processes and invested in my team's growth.

Location

India

Work experience

Campaign & Creative Manager at Amazon, Oct 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India

Brand and Communication Specialist at Walmart Global Tech India, May 2023 - Oct 2024 · 1 yr 6 mos, Bengaluru, On contract through Zensciences. Managed end-to-end execution of AI @ Walmart — coordinating social media promotions, on-ground branding, speaker sessions, and associate presentations — contributing to ~9K registrations, ~400 on-ground footfall, and ~5K views. Ensured brand representation across all external communications for Converge @ Walmart, working closely with the content agency on social, digital, and website content — contributing to 42K+ unique microsite visits and 320K+ digital engagement. Contributed to leadership branding strategy for WGT's Country Head, helping shape positioning, content pillars, and tone of voice for his digital presence — supporting growth to 12K+ LinkedIn followers. Supported India's LinkedIn content strategy and monthly digital roadmap, working with the partner agency on data-led content planning — part of the team that crossed the 1M follower milestone, with 21% YoY follower growth.

Senior Manager, Brand Strategy at The Glitch, Oct 2021 - May 2023 · 1 yr 8 mos, Mumbai, Maharashtra, India, Conceptualized and executed multiple B2B and B2C campaigns for LinkedIn India. Scripted and managed the Mental Health campaign; planned the amplification of Creator Accelerator Program (CAP) on LinkedIn's social media platforms; strategized the end-to-end LinkedIn App Growth campaign. Built the social media content strategy for Pine Labs and executed hero-hub-hygiene campaigns. Planned and developed the LinkedIn Life page as part of the employer branding initiative for the brand. Conceptualized and delivered multiple global and local campaigns for Bill and Melinda Gates Foundation, focusing on their core work areas in India. Built brand awareness and targeted paid ad campaigns for The Optimist (BMGF's primary newsletter) to attract readers in India and South Africa. Generated 360-degree campaign and content to amplify India's presence on the global stage of Goalkeepers 2022.

Copywriter, 2 at Epsilon India, Jul 2021 - Sep 2021 · 3 mos, Bengaluru, Karnataka, India, Researched the APAC market to expand Epsilon's Digital Media Solutions, creating strategy and consumer journeys for several brand pitches such as Flipkart, Jiomart, Decathalon, Shoppers Stop. Involved in creating hyper-personalized ads for diverse audience segments of key US clients like Nespresso, Monica Vinader, Deliveroo, Zales, Academy Sports, and more.

Copywriter, 1 at Epsilon India, Apr 2019 - Jul 2021 · 2 yrs 4 mos, Bengaluru, Karnataka, India, Wrote persuasive copy to target data-created-personas for several brands in the United States, which involved deep research on the target audience’s tastes and preferences, lifestyle and language nuances. Involved in Creative Strategy for 360° campaign pitches, Scriptwriting, Print Ads, Digital and OOH Activations, Shopper Strategy, Emailers, SEO writing for websites, a global newsletter for the agency, and more.

Junior Copywriter at SI (Shreyansh Innovations Pvt. Ltd), Dec 2017 - May 2018 · 6 mos, Kolkata, West Bengal, India, Worked on digital advertising and social posts for Manyavar, Mohey, Café 4/1, PS Group. Involved in writing voiceover scripts, brochures, digital posts, billboards, emailers, collaterals for several projects of real-estate groups like PS Group, Primarc, Purti Realty, Orbit Group. Lead blogger, content creator and writer for Manyavar-Mohey and PS Group.

Education

Master's | Crafting Creative Communications, Copywriting, MICA | The School of Ideas

The Institute of Chartered Accountants of India