Headline

Senior Manager, Graphics for One World One Family Mission | Artist | GEMA/ Promax juror

About

Dynamic storyteller with background in leading and overseeing creative direction and brand design strategies. Currently Freelancing as Independent design consultant. Last job assignment was with BBC’s South Asia Visual Journalism; responsible for end-to end management of design projects, ensuring consistent brand messaging across various channels. Adept at communicating and collaborating with cross-functional teams, project managers and other creative professionals to align design decisions with brand building objectives. Appreciated for visualizing, developing creative ways for graphical representation of analytics, acting as a bridge between creativity, business and technology. Keen to support brand building initiatives through design led solutions across motion-graphics and digital solutions. Design Approach Ideation and thinking: Brainstorm, plan, create visual concepts and ideas to build compelling brand stories and positioning. Campaigns and projects: Research new trends in storytelling, design best practices, integrate them to create strategic designs. Insights and process: Understand human behaviour, build narratives based on combination of emotion and design principles. Attention to detail: Provide clear direction on usage of visual elements, typography, color schemes, and brand assets. Audience and impact: Understand analytics and data to produce creative designs, interfaces to drive desired business output.

Location

Delhi

AI stack

codex

cursor

opencode

Work experience

Senior Manager, Design and Brand, One World One Family Mission at Prashanthi Balamandira Trust, Mar 2026 - Present · 6 mos, Haldwani/Bangalore, I lead the strategic development, governance, and evolution of the Mission's global visual identity, ensuring a unified, consistent, and purpose-driven brand across all communication platforms, institutions, and international chapters. I collaborate with leadership and cross-functional teams to translate organizational vision into impactful visual communication that inspires trust, hope, and engagement. My role spans brand strategy, creative direction, design governance, campaign development, and team leadership, delivering high-quality creative solutions across print, digital, social media, publications, websites, events, environmental branding, presentations, and fundraising communications. Key Responsibilities • Lead the creative vision and execution of the Mission's global brand identity and visual communication strategy. • Develop and implement brand guidelines, design systems, templates, and governance frameworks to ensure consistency across all touchpoints. • Direct creative strategy and design for campaigns, institutional publications, annual reports, brochures, presentations, events, and digital platforms. • Partner with leadership, content, video, and communication teams to develop audience-centric campaigns and compelling visual storytelling. • Oversee the quality, consistency, and effectiveness of all creative assets while maintaining brand excellence. • Mentor and lead multidisciplinary creative teams, fostering innovation, collaboration, and continuous learning. • Optimize creative workflows, project planning, resource allocation, and design operations to improve efficiency and delivery. • Evaluate emerging design trends, AI-powered creative tools, and new technologies to strengthen communication impact. • Build trusted relationships with internal stakeholders and provide strategic recommendations on branding, design, and audience engagement.

Broadcast Graphics Designer at BBC News, Jun 2017 - Apr 2024 · 6 yrs 11 mos, Delhi, India, • Lead and direct an editorial team of six to use graphic templates, experiment across multiple formats of storytelling for news stories, lives and bulletins. • Supervise 2 designers, 5 language editorial specialists to produce and deliver projects as per a set workflow to meet deadlines. • Created multiple interior designs for the office space as well as employee ID cards based on the company branding Key Projects • Design lead on Indian Sportswoman of the Year – a recurring editorial initiative, gathered insights, developed visual elements to build the creative identity of the project covering pan India live events and social media campaigns. • Indian Elections 2019: Visualised and designed complete brand identity used across digital and offline platforms. (Logo, montage, studio and event backdrops, set design for election coverage and LIVE graphics templates and analytical graphs) • Translated ideas into effective backdrop visuals for all Townhalls- pre-election discussion shows for across different cities in India. • Conceptualized and designed branding elements, graphics (logo design, mailers and print invites, stage backdrops) for the show Leader Bhi, Nidar Bhi • Led the design team during launch of BBC News' Indian languages, news and current affairs TV & digital show. Coordinated with the editorial team to brainstorm design ideas, created intriguing studio backdrops as per the agenda. • Presided creative efforts for Beyond FakeNews: flagship global initiative to educate public, tackle spread of misinformation. Visualized designs for events, VIP invites (print and e-mailers); presentations, info-graphics for school workshops.

Creative Director- Consultant at Morphed Studios, Oct 2016 - Jun 2017 · 9 mos, Delhi, Chennai, • Managed overall branding and graphic packaging for the channel Cauvery News Tamil as well as digital channel launch for Amar Ujala, covering art direction, set design, online as well as broadcast graphics.

Freelance Creative Services Professional at mVerx, May 2015 - Jun 2017 · 2 yrs 2 mos, Delhi Area, India, • Consulted on design of logos, production of static and video content for web-based applications. • Storyboarded designs, animated motion graphics for corporate presentations. • Designed wireframes, created intriguing user interface for iOS and Android platforms. • Carried the ideas from concept to planning to flowcharts to development for web and mobile apps. • Trained a team of six graphic designers on following workflows in a news channel, using the design tool Viz Artist, automation and template building tools like VIZ Template, Viz Content Pilot etc.

Broadcast and UI/UX Graphics Designer at Bravo Lucy AS, Mar 2013 - Apr 2015 · 2 yrs 2 mos, Greater Hyderabad Area, • Incorporated sports analytics to develop effective creative output; graphs, visuals for live and post-match analysis using VIZRT. • Explored Viz tools like VDTs, script & ISOtherm plugins to analyse data, create optimized and high-quality graphic visualizations. • Trained Viz programmers to build a web-based control room application and manage graphics. • Coached a team of 10 (developers, statisticians, UI designers) on workflow of LIVE broadcast graphics, integrities of UI/UX and developed a software/app for desktop, iPad & mobile for EPL live events. • Led a team of three designers to create a UI for an iOS-based fashion trend analytical app.

Education

eMEP, Indian Institute of Management, Kozhikode

Higher Secondary, Mathematics and Biology, Lady Irwin Senior Secondary School