---
title: "Aastha B. - Creative Lead - US Market in Greater Bengaluru Area | Tal"
description: "Meet Aastha B., A Creative Squirrel based in Greater Bengaluru Area. AI stack includes claude, elevenlabs, and gemini. Explore public work links including ashichi.carrd.co."
image: "https://tal.club/meet/aastha-bariyar/share-image"
---

# Aastha B\. on Tal

## Headline

A Creative Squirrel

## About

Building\.\.\.

## Location

Greater Bengaluru Area

## AI stack

claude

elevenlabs

gemini

grok

openai

Canva Magic Studio

## Work experience

Creative Lead \- US Market at Kavana, Apr 2026 \- Present · 5 mos, Bengaluru, Karnataka, India, As a Creator at Kavana, I build AI\-powered roleplay bots and immersive simulations tailored for the U\.S\. market, with a strong focus on female audiences\. I develop character\-driven experiences, narratives, and content designed to drive engagement, retention, and emotional connection\.

Creator at Patreon, Dec 2025 \- Present · 9 mos, San Francisco, California, United States, I write and publish psychologically dense, dark, and emotionally driven fiction\. I develop character\-driven narratives that explore complex human psychology, relationships, and darker emotional themes, building an engaged readership through serialized storytelling\.

Writer at Wattpad, May 2017 \- Present · 9 yrs 4 mos, Toronto, Ontario, Canada, Built a loyal readership of 5M\+ through emotionally resonant, serialised storytelling leveraging platform trends, reader feedback, and narrative pacing to maximise engagement, retention, and discoverability\.

Senior Content Writer at Novatr, Dec 2024 \- Nov 2025 · 1 yr, Gurugram, Haryana, India, Spearhead content strategy across the learner journey, crafting high\-conversion UX copy, email sequences, and long\-form content that aligns with brand goals, improving user retention, and supporting Novatr’s ed\-tech growth narrative\.

Creative Producer \- US Market at Kuku FM, Jun 2024 \- Nov 2024 · 6 mos, Bengaluru, Karnataka, India, Led end\-to\-end production of high\-performing audio shows across genres, managing cross\-functional teams of writers and sound designers to deliver content aligned with platform strategy, listener insights, and tight deadlines\.

Creator Outreach Program at Wattpad, Sep 2022 \- Sep 2024 · 2 yrs 1 mo, Toronto, Ontario, Canada, Selected for Wattpad’s Creator Outreach Program, collaborating with platform editors and community leads to refine content strategy, boost story visibility, and engage a global reader base through serialised, data\-informed storytelling\.

## Education

Bachelor's degree, History And Sanskrit, Miranda House, Delhi

Highschool Graduation, Humanities/Humanistic Studies, St Mark's Girls Sr\. Sec School

## Public links

- ashichi\.carrd\.co: https://ashichi\.carrd\.co/

[View the original profile](https://tal.club/meet/aastha-bariyar)

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