Aastha B. profile photo 2 on Tal
Aastha B. profile photo 1 on Tal
Aastha B. profile photo 2 on Tal
Aastha B. profile photo 1 on Tal

Aastha B.

A Creative Squirrel

Greater Bengaluru Area

9+ years of work experience

Kavana
Apr 20265 mosPresent

Bengaluru, Karnataka, India

As a Creator at Kavana, I build AI-powered roleplay bots and immersive simulations tailored for the U.S. market, with a strong focus on female audiences. I develop character-driven experiences, narratives, and content designed to drive engagement, retention, and emotional connection.
Patreon
Dec 20259 mosPresent

San Francisco, California, United States

I write and publish psychologically dense, dark, and emotionally driven fiction. I develop character-driven narratives that explore complex human psychology, relationships, and darker emotional themes, building an engaged readership through serialized storytelling.
Wattpad
May 20179 yrs 4 mosPresent

Toronto, Ontario, Canada

Built a loyal readership of 5M+ through emotionally resonant, serialised storytelling leveraging platform trends, reader feedback, and narrative pacing to maximise engagement, retention, and discoverability.
Novatr
Dec 20241 yrNov 2025

Gurugram, Haryana, India

Spearhead content strategy across the learner journey, crafting high-conversion UX copy, email sequences, and long-form content that aligns with brand goals, improving user retention, and supporting Novatr’s ed-tech growth narrative.
Kuku FM
Jun 20246 mosNov 2024

Bengaluru, Karnataka, India

Led end-to-end production of high-performing audio shows across genres, managing cross-functional teams of writers and sound designers to deliver content aligned with platform strategy, listener insights, and tight deadlines.
Wattpad
Sep 20222 yrs 1 moSep 2024

Toronto, Ontario, Canada

Selected for Wattpad’s Creator Outreach Program, collaborating with platform editors and community leads to refine content strategy, boost story visibility, and engage a global reader base through serialised, data-informed storytelling.

Aastha’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
grok
grok
openai
openai
Canva Magic Studio
Canva Magic Studio

Education

Miranda House, Delhi

Bachelor's degree, History And Sanskrit

Miranda House, Delhi

20213 yrs2024

Highschool Graduation, Humanities/Humanistic Studies

St Mark's Girls Sr. Sec School

20192 yrs2021

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Headline

A Creative Squirrel

About

Building...

Location

Greater Bengaluru Area

AI stack

claude

elevenlabs

gemini

grok

openai

Canva Magic Studio

Work experience

Creative Lead - US Market at Kavana, Apr 2026 - Present · 5 mos, Bengaluru, Karnataka, India, As a Creator at Kavana, I build AI-powered roleplay bots and immersive simulations tailored for the U.S. market, with a strong focus on female audiences. I develop character-driven experiences, narratives, and content designed to drive engagement, retention, and emotional connection.

Creator at Patreon, Dec 2025 - Present · 9 mos, San Francisco, California, United States, I write and publish psychologically dense, dark, and emotionally driven fiction. I develop character-driven narratives that explore complex human psychology, relationships, and darker emotional themes, building an engaged readership through serialized storytelling.

Writer at Wattpad, May 2017 - Present · 9 yrs 4 mos, Toronto, Ontario, Canada, Built a loyal readership of 5M+ through emotionally resonant, serialised storytelling leveraging platform trends, reader feedback, and narrative pacing to maximise engagement, retention, and discoverability.

Senior Content Writer at Novatr, Dec 2024 - Nov 2025 · 1 yr, Gurugram, Haryana, India, Spearhead content strategy across the learner journey, crafting high-conversion UX copy, email sequences, and long-form content that aligns with brand goals, improving user retention, and supporting Novatr’s ed-tech growth narrative.

Creative Producer - US Market at Kuku FM, Jun 2024 - Nov 2024 · 6 mos, Bengaluru, Karnataka, India, Led end-to-end production of high-performing audio shows across genres, managing cross-functional teams of writers and sound designers to deliver content aligned with platform strategy, listener insights, and tight deadlines.

Creator Outreach Program at Wattpad, Sep 2022 - Sep 2024 · 2 yrs 1 mo, Toronto, Ontario, Canada, Selected for Wattpad’s Creator Outreach Program, collaborating with platform editors and community leads to refine content strategy, boost story visibility, and engage a global reader base through serialised, data-informed storytelling.

Education

Bachelor's degree, History And Sanskrit, Miranda House, Delhi

Highschool Graduation, Humanities/Humanistic Studies, St Mark's Girls Sr. Sec School

Public links

ashichi.carrd.co: https://ashichi.carrd.co/

Aastha B. - Creative Lead - US Market in Greater Bengaluru Area | Tal