Headline

Brand Alchemist | Strategic Design, Storytelling & AI | Driving Brand Growth with Clarity

About

I am a branding and content strategist with six years of experience shaping narratives, building brand systems, and driving growth through clarity and creative thinking. My work spans brand development, campaign planning, email marketing, and long-form storytelling, with a focus on turning ideas into high-impact communication. I love transforming raw ideas into clear, powerful narratives that spark growth. I’ve worked closely with founders, agencies, and cross-functional teams to craft compelling brand identities, launch campaigns, strengthen customer relationships, and create content that moves both people and business results. My strengths lie in understanding what makes a brand meaningful and turning that into communication that is sharp, memorable, and emotionally resonant. Whether it’s building a brand from scratch or scaling an existing one, I bring a mix of strategic clarity, creative thinking, and strong execution. A graduate of Lady Shri Ram College for Women (B.Com Hons), I combine strategic thinking with a strong creative instinct to bring brands to life with purpose and precision.

Location

Bengaluru

AI stack

claude code

codex

gemini

grok

lovable

minimax

Work experience

Founding Team at Winged Daggers Squadron, Apr 2025 - Oct 2026 · 1 y 6 mo, Koramangla, Bengaluru, I’ve led end-to-end brand building, integrated marketing campaigns, digital strategy, content, events, and creative storytelling. My experience spans diverse industries, including technology, luxury, lifestyle, education, consumer brands, and social impact. A particularly meaningful part of my work has been in the defence sector, where I’ve worked closely with the Indian Armed Forces, veterans, and families of martyrs on military heritage, legacy preservation, documentaries, commemorative events, and storytelling initiatives that honour their service and sacrifice. I’ve also worked closely with founders and leadership teams to build brands from the ground up, launch new initiatives, manage cross-functional teams, and execute high-impact campaigns and experiences. With a background combining strategic consulting and creative execution, I enjoy turning ambitious ideas into compelling brands, meaningful experiences, and stories that leave a lasting impact.

Brand and Experience at Pync, Jul 2024 - Nov 2024 · 5 mos, Bengaluru, Karnataka, India

Content Marketing Manager at Scaler, Apr 2023 - Jun 2024 · 1 yr 3 mos, Bengaluru, Karnataka, India

Assistant Manager at upGrad, Jun 2022 - Mar 2023 · 10 mos, Mumbai, Maharashtra, India

Senior Associate - Learner Communication at upGrad, Feb 2021 - Jun 2022 · 1 yr 5 mos

Associate - Learning experience at upGrad, Nov 2019 - Oct 2020 · 1 yr

Associate Content Strategist at upGrad, Jun 2019 - Oct 2019 · 5 mos, Mumbai Metropolitan Region

Freelance Designer at Jumbish, Jun 2017 - Jun 2019 · 2 yrs 1 mo, Mumbai, Maharashtra, India

Education

Bachelor of Commerce (honours), Business/Commerce, General, Lady Shri Ram College For Women

Post Graduate Diploma in Management, Management, NMIMS CDOE