---
title: "Aashita Kukreja - Head of Marketing in Bengaluru | Tal"
description: "Meet Aashita Kukreja, Marketing & Growth Leader | Zopper | BetterPlace | OLX | Pernod Ricard | IIM Rohtak based in Bengaluru. AI stack includes elevenlabs, ChatGPT, and ChatGPT Images."
image: "https://tal.club/meet/aashita-kukreja/share-image"
---

# Aashita Kukreja on Tal

## Headline

Marketing & Growth Leader \| Zopper \| BetterPlace \| OLX \| Pernod Ricard \| IIM Rohtak

## About

Over the last 10\+ years, I’ve worked across B2C, B2B2C, and B2B businesses—leading marketing at the intersection of brand, growth, and revenue\. My focus has been simple: turn marketing from a cost center into a business driver\. I’ve led 0→1 and scale journeys across consumer apps, SaaS platforms, and emerging categories—working closely with founders and leadership teams to define positioning, build GTM strategy, and create demand engines that actually convert\. I enjoy operating in high\-growth, ambiguous environments—especially where the problem is not just growth, but category definition and differentiation\.

## Location

Bengaluru

## AI stack

elevenlabs

ChatGPT

ChatGPT Images

## Work experience

Head of Marketing at Zopper, Aug 2024 \- Mar 2026 · 1 yr 8 mos, Category positioning and go\-to\-market strategies Built and scaled marketing efforts across brand, demand generation, PR, and digital channels\.

Associate Director Marketing at BetterPlace, Nov 2022 \- Jul 2024 · 1 yr 9 mos, Bengaluru, Karnataka, India, \|\| OLX Jobs vertical acquired by BetterPlace \|\| Launched goBetter \- HRMS platform Drove international expansion to SEA market

Sr\. Manager, Marketing at BetterPlace, Nov 2021 \- Nov 2022 · 1 yr 1 mo, Bangalore Urban, Karnataka, India, \|\| OLX Jobs vertical acquired by BetterPlace \|\| Heading Brand Marketing, Trade Marketing, PR for BetterPlace brands \- Rocket \(B2C\), BetterPlace \(B2B\)

Sr\. Manager, Marketing at OLX Group, Nov 2019 \- Jan 2022 · 2 yrs 3 mos, Greater Bengaluru Area, Brand and Trade Marketing Lead \- Handling ATL, BTL, PR, Event Management, Media for B2B and B2C verticals of Aasaanjobs \- An OLX Group Company Brand Launch \- Waah Jobs

Field Marketing Manager at Pernod Ricard India, Jul 2019 \- Nov 2019 · 5 mos, Chandigarh, Brand planning, marketing budget management, events and activations, consumer promotions, campaign management, trade marketing, market analysis and completion activity tracking, marketing campaigns\. offline marketing

Manager Key accounts at Pernod Ricard India, Jan 2017 \- Jun 2019 · 2 yrs 6 mos, Delhi, India, HoReCa channel\. Responsible for driving sales and market shares, account planning, trade budget management, marketing events and activations

Regional Management Trainee Asia \- Marketing at Pernod Ricard India, Apr 2015 \- Dec 2016 · 1 yr 9 mos, Cross\-Functional Experience in sales, marketing, project handling across regions like Bangalore, Gurgaon, Delhi, Hong kong\. Brand management experience with mass brands for developing ATL and BTL activities, brand guidebooks, media planning, product shoots\. Exposure in international market in luxury sales and marketing in Hong Kong, new product release and launch plan

Summer Intern at Polycab India Limited, Apr 2014 \- May 2014 · 2 mos, Halol, Gujrat, Worked on project\- " Developing Marketing Strategies for a new market segment, Polycab Fans" \- Collected data based on secondary market research, including competitive analysis and marketing strategies of competitors \- Recommended strategies for developing a marketing plan considering the industry profile and various opportunities available with Polycab Worked on project\- "Inventory Management: Development of Central Warehouse and Material Master Modification" \- Study of existing ERP system, to collect data for available inventory of raw materials \- Developed process maps for changes required in the existing ERP system and a strategy for central warehouse implementation based on data analysis

## Education

Master of Business Administration \- MBA, Marketing, Strategy, HR, Indian Institute of Management Rohtak

Bachelor of Engineering \(BE\), Electronics and Communication, UIET Panjab University

[View the original profile](https://tal.club/meet/aashita-kukreja)

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