Aashish Lal profile photo 1 on Tal

Aashish Lal

Lead Product Designer @Swivl | Design systems, AI-assisted product design | Writing on attention & design

Bengaluru

6+ years of work experience

Swivl
May 20251 yr 6 mosPresent

Bengaluru, Karnataka, India

✦ Lead design across product and marketing for Swivl's web and mobile products, including Swivl Connect. Scope covers CRM, scheduling, estimates, invoices, payments, the website builder and the AI receptionist. ✦ Built the design function from scratch into a team of up to 10, then used AI to tighten the workflow from brief to handoff, so work ships faster. Led the marketing rebrand, grounded in card sorting, internal tests and a competitor color map. ✦ Built a design system with semantic color tokens, shadcn-based components, documentation and mobile-first rules. Developers adopted the same token names, and a maintained Storybook mirrors every component update, so design and code stay in sync. ✦ Redesigned the invoice lifecycle and scheduling flows. After release, invoice sent-to-paid conversion rose from 21% to 76% and task completion from 59.1% to 67.9%. ✦ Partnered on the shift from sales-led to product-led growth through onboarding, pricing and paywall design. The product now has 6,000+ users.
Swivl
Feb 20254 mosMay 2025

Bengaluru, Karnataka, India

Sketch Brahma Technologies
Jul 20247 mosJan 2025

✦ Led user research initiatives to refine design ideas and align with business goals. ✦ Developed and maintained a scalable design system, improving collaboration across teams. ✦ Designed responsive, accessible interfaces, ensuring usability across devices and compliance with accessibility standards. ✦ Worked closely with product teams in an agile environment, streamlining design-development workflows. ✦ Conducted UI/UX testing, ensuring consistency and high-quality user experiences. ✦ Mentored and led a small design team, providing guidance and fostering skill growth.
Medi Assist
Dec 20231 yr 2 mosJan 2025

Bengaluru, Karnataka, India

✦ Achieved higher app ratings, increased user engagement, and doubled the user base. ✦ Led a team of two designers, offering guidance and constructive feedback. ✦ Collaborated with cross-functional teams to streamline product development processes and improve efficiency ✦ Conducted competitor research, heuristic analysis, usability testing, and user interviews. ✦ Built and maintained a design system with components, tokens, icons, and illustrations for consistency. ✦ Enhanced information architecture and user stories for seamless app navigation. ✦ Ensured compliance with strict accessibility and usability guidelines.
Sketch Brahma Technologies
Jul 20231 yr 1 moJul 2024

Galaxy Weblinks Inc
May 20221 yr 2 mosJun 2023

Indore, Madhya Pradesh, India

✦ Designed and developed websites and mobile apps with a strong focus on usability and consistency. ✦ Created and implemented design systems for efficient developer handoffs. ✦ Enhanced user engagement through interactive microinteractions and seamless user flows. ✦ Actively participated in internal design contests, staying ahead of trends and pushing creative boundaries.
Neointeraction Design
Oct 20215 mosFeb 2022

Bengaluru, Karnataka, India

✦ Led the design of an AI/ML-powered healthcare product from 0-1, driving it from ideation to MVP launch. ✦ Collaborated with stakeholders to gather requirements, understand the domain, and define the product vision. ✦ Conducted user research to inform design decisions and streamline development. Presented design concepts and documentation to stakeholders and development teams using visual aids. ✦ Managed first-round UI/UX interviews, assessing candidates' skills and team fit. ✦ Trained and onboarded new designers, sharing best practices and industry insights. ✦ Revamped the design for an in-house tool, improving workflows and efficiency.
Fingent
Jan 20201 y 7 moAug 2021

Kochi

GitHub
@aashishlal
Personal portfolioaashishlal.design
Dribbbledribbble.com/aashishlal

Aashish’s AI Stack

claude code
claude code
codex
codex
deepseek
deepseek
obsidian
obsidian
ChatGPT Images
ChatGPT Images
HeyGen
HeyGen

Education

Mahatma Gandhi University, Keralam

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

Mahatma Gandhi University, Keralam

Ilahia College of Engg. and Technology, Mulavoor P.O., Muvattupuzha, Ernakulam- 686 673

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

Ilahia College of Engg. and Technology, Mulavoor P.O., Muvattupuzha, Ernakulam- 686 673

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Headline

Lead Product Designer @Swivl | Design systems, AI-assisted product design | Writing on attention & design

About

I'm a product designer who came up through teaching and tech support before finding my way into design. That background shapes how I work, I care about clarity, real user problems, and decisions that hold up over time. Currently leading design at Swivl, a field service management platform. I write about attention, design, and living with intention at aashishlal.substack.com Also making comics about all of the above. Follow along at instagram.com/joyfulape/

Location

Bengaluru

AI stack

claude code

codex

deepseek

obsidian

ChatGPT Images

HeyGen

Work experience

Lead Product Designer at Swivl, May 2025 - Present · 1 yr 6 mos, Bengaluru, Karnataka, India, ✦ Lead design across product and marketing for Swivl's web and mobile products, including Swivl Connect. Scope covers CRM, scheduling, estimates, invoices, payments, the website builder and the AI receptionist. ✦ Built the design function from scratch into a team of up to 10, then used AI to tighten the workflow from brief to handoff, so work ships faster. Led the marketing rebrand, grounded in card sorting, internal tests and a competitor color map. ✦ Built a design system with semantic color tokens, shadcn-based components, documentation and mobile-first rules. Developers adopted the same token names, and a maintained Storybook mirrors every component update, so design and code stay in sync. ✦ Redesigned the invoice lifecycle and scheduling flows. After release, invoice sent-to-paid conversion rose from 21% to 76% and task completion from 59.1% to 67.9%. ✦ Partnered on the shift from sales-led to product-led growth through onboarding, pricing and paywall design. The product now has 6,000+ users.

Senior Product Designer at Swivl, Feb 2025 - May 2025 · 4 mos, Bengaluru, Karnataka, India

Senior Product Designer at Sketch Brahma Technologies, Jul 2024 - Jan 2025 · 7 mos, ✦ Led user research initiatives to refine design ideas and align with business goals. ✦ Developed and maintained a scalable design system, improving collaboration across teams. ✦ Designed responsive, accessible interfaces, ensuring usability across devices and compliance with accessibility standards. ✦ Worked closely with product teams in an agile environment, streamlining design-development workflows. ✦ Conducted UI/UX testing, ensuring consistency and high-quality user experiences. ✦ Mentored and led a small design team, providing guidance and fostering skill growth.

Lead Product Designer | Consultant at Medi Assist, Dec 2023 - Jan 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, ✦ Achieved higher app ratings, increased user engagement, and doubled the user base. ✦ Led a team of two designers, offering guidance and constructive feedback. ✦ Collaborated with cross-functional teams to streamline product development processes and improve efficiency ✦ Conducted competitor research, heuristic analysis, usability testing, and user interviews. ✦ Built and maintained a design system with components, tokens, icons, and illustrations for consistency. ✦ Enhanced information architecture and user stories for seamless app navigation. ✦ Ensured compliance with strict accessibility and usability guidelines.

Product Designer at Sketch Brahma Technologies, Jul 2023 - Jul 2024 · 1 yr 1 mo

UX/UI Designer at Galaxy Weblinks Inc, May 2022 - Jun 2023 · 1 yr 2 mos, Indore, Madhya Pradesh, India, ✦ Designed and developed websites and mobile apps with a strong focus on usability and consistency. ✦ Created and implemented design systems for efficient developer handoffs. ✦ Enhanced user engagement through interactive microinteractions and seamless user flows. ✦ Actively participated in internal design contests, staying ahead of trends and pushing creative boundaries.

UX/UI Designer at Neointeraction Design, Oct 2021 - Feb 2022 · 5 mos, Bengaluru, Karnataka, India, ✦ Led the design of an AI/ML-powered healthcare product from 0-1, driving it from ideation to MVP launch. ✦ Collaborated with stakeholders to gather requirements, understand the domain, and define the product vision. ✦ Conducted user research to inform design decisions and streamline development. Presented design concepts and documentation to stakeholders and development teams using visual aids. ✦ Managed first-round UI/UX interviews, assessing candidates' skills and team fit. ✦ Trained and onboarded new designers, sharing best practices and industry insights. ✦ Revamped the design for an in-house tool, improving workflows and efficiency.

UI Designer at Fingent, Jan 2020 - Aug 2021 · 1 y 7 mo, Kochi

Education

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Mahatma Gandhi University, Keralam

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, Ilahia College of Engg. and Technology, Mulavoor P.O., Muvattupuzha, Ernakulam- 686 673

Public links

github: https://github.com/aashishlal

aashishlal.design: https://aashishlal.design/

dribbble.com: https://dribbble.com/aashishlal