Headline

Product Analytics at Paisabazaar | Product Growth & Experimentation | Turning User Behavior into Product Strategy

About

Where data meets product- I turn raw numbers into strategies that scale. I bring experience across data, product, and consulting, with a track record of turning complex information into insights that drive decisions. In past roles, I’ve launched AI-first product features, automated workflows using Python/SQL, and built dashboards that improved efficiency for business and healthcare teams.Currently part of the McKinsey Forward Program, I’m building on my interest in the data domain while leveraging my product background to bridge analytics and strategy. My focus is on using data to solve real business problems and create scalable impact.

Location

Gurugram

AI stack

claude code

cursor

gemini

langchain

lovable

Work experience

Product Analyst at Paisabazaar, Mar 2026 - Present · 7 mos, Gurugram, Haryana, India, • Managing app and web revisit strategies to improve user retention and repeat engagement • Designing communication campaigns across WhatsApp, push notifications, email, and in app channels • Analyzing CTR, clicks, sent volume, and funnel performance to optimize engagement campaigns • Collaborating with cross functional teams to improve customer lifecycle journeys and user engagement • Running campaign experiments and performance analysis to increase revisits and platform activities.

Product Operations Executive at Apollo 24|7, Nov 2025 - Feb 2026 · 4 mos, Gurugram, Haryana, India, •Owned end-to-end brand campaign activations on Apollo 247 app, partnering with PM/Eng to deploy banners/tiles boosting placements by 30% across home/CLP surfaces. •Analyzed in-app ad performance via Python/SQL, optimizing targeting for pharma brands to improve CTR 18% and user retention.​ •Collaborated on growth experiments, translating media plans into A/B tests that scaled monetization without UX friction.

Product Consultant at DOCFLIQ, May 2025 - Dec 2025 · 8 mos, Gurugram, Haryana, India, • Built and deployed real-time performance dashboards that improved visibility into healthcare operations and strengthened day-to-day planning. • Enhanced SLA-based query resolution by streamlining data reporting pipelines and reducing bottlenecks in information flow. • Delivered data insights that helped optimise operational workflows and supported leadership in decision making. • Partnered with cross-functional teams to identify gaps, refine processes, and support continuous improvement initiatives. • Contributed to building a more data-driven operations culture by standardising reporting practices and enabling quick access to critical metrics.

Product Manager at Enligence AI Labs, May 2025 - Jul 2025 · 3 mos, Gurugram, Haryana, India, ∙Supporting the development of AI-driven course creation tools by translating user needs into clear product requirements and feature specs. ∙Collaborating with design and engineering teams to develop and optimize export capabilities that ensure smooth content delivery across learning platforms. ∙Conducting user research and competitor analysis to shape product strategy and enhance learner experience. ∙Assisting in roadmap planning, feature prioritization, and iterative testing to deliver scalable, high-impact EdTech solutions.

Franchise Business Analyst Executive at sparkle★minds, Mar 2025 - Apr 2025 · 2 mos, Bengaluru, Karnataka, India, ∙Worked closely with the CEO to provide strategic insights and franchise growth and development recommendations. Offered expert advice on market expansion, franchisee recruitment, and operational best practices to ensure the scalability and profitability of franchise networks. Evaluated market trends, competitor activity, and emerging opportunities to drive franchise performance. ∙Analyzed franchise performance data to identify areas for improvement and optimize business operations. Provided regular reports on financials, sales trends, and operational metrics, translating complex data into actionable insights. Collaborated with cross-functional teams to implement process improvements and drive business efficiency. ∙Acted as the primary point of contact for internal and external stakeholders, including franchisees, vendors, and senior management. Prepared comprehensive reports and presentations for the CEO, highlighting key business metrics, franchise performance, and recommendations for growth. Lead meetings with franchisees and internal teams to communicate findings and strategic initiatives

Education

Bachelor of Science - BS, Psychology, Manipal University Jaipur

High School Diploma, Shalom Hills International School