Headline

Growth & Marketing Strategy Manager | GTM | Category Building | Funnel Optimization | D2C | B2B | Driving Revenue & Conversion

About

Growth isn't a campaign. It's a chain of decisions - where numbers tell you the truth and stories tell you why it matters. I'm a Growth Marketing Strategist with 4+ years turning that belief into results: 13x conversion growth at an ed-tech brand, a 0→1 D2C category built to 2.1x ROAS, and a 40% lift in organic traffic along the way. Here's how the story unfolds - see more. I don't chase channels, I chase the customer's story. At Polaris School of Technology, I rebuilt the admissions journey across WhatsApp, Email, SMS, and IVR - taking lead-to-application conversion from 4% to 10%. At Rentickle, I built a D2C category from zero - pricing, vendor onboarding, positioning, and a ₹30L/month performance engine - delivering 2.1x ROAS and pushing Instagram reach from 8.2M to 12.6M. At Trycon (Scanova), I cut my teeth on performance marketing and SEO, lifting organic traffic 40% and cutting CPA by 25%. Across every chapter: understand where the customer hesitates, remove the friction, measure what moves. Core Skills: Growth Strategy | GTM | Category Building | Funnel Optimization | CRO | Performance Marketing | Marketing Analytics

Location

Gurugram

AI stack

claude

elevenlabs

gemini

Work experience

Brand Strategist at Classplus, Jan 2026 - Present · 9 mos, Noida

Brand Strategist at Polaris School of Technology, Jan 2026 - Present · 9 mos

Assistant Marketing Manager at Rentickle, Jan 2025 - Dec 2025 · 1 yr, Gurugram

Senior Digital Marketer at Trycon, Apr 2023 - Jan 2025 · 1 yr 10 mos, Noida

Digital Marketing Specialist at Trycon, Dec 2021 - Jan 2025 · 3 yrs 2 mos, Managed multi-channel performance marketing (Google, Bing, Meta, LinkedIn) with $7K/month budget. Improved campaign efficiency and lead quality through audience targeting and performance optimization strategies. Launched Restaurant QR Code product category, driving GTM and early adoption. Increased organic traffic by 40% and improved engagement (50% → 73%). Improved conversion rate (10% → 20%) via funnel optimization and landing page testing. Scaled YouTube from 4K → 8K subscribers through structured content strategy. Built B2C lead generation engine (1000+ leads) and strengthened brand visibility.

Digital Marketer at Trycon, Dec 2021 - Apr 2023 · 1 yr 5 mos, Noida, Uttar Pradesh, India

Benefits Ops Administrator - TRC at Wipro, Jul 2019 - Nov 2021 · 2 yrs 5 mos, Noida, Uttar Pradesh, India

Operations Administrator at Wipro, Jul 2019 - Nov 2021 · 2 yrs 5 mos, Reduced audit errors in U.S. healthcare benefits processes through enhanced data checks.

Education

Indian Institute of Management Visakhapatnam

B.Com hons, bachelors of commerce, Delhi University