Headline

Sustainability | e - commerce | Human Behavior

About

I aim to spend my life working on problems that are worth understanding deeply and difficult enough that they do not come with a predefined playbook. I am drawn to the space between people, systems and ideas: understanding how something really works, getting close to the friction, and finding a way to make it better. Sometimes that means learning a technical system, sometimes speaking to people, thinking through economics, or building the first version myself. My path so far has moved across e-commerce, finance, consumer behaviour, sustainability and early-stage products. The common thread has not been a particular job function; it has been curiosity about how the world works and a willingness to take responsibility where something is missing. Over time, I hope to build things that are useful at scale, work with people who care deeply about difficult problems, and develop the judgment to contribute meaningfully wherever the answer is not obvious. I am still early in that journey, building breadth through interesting problems, while steadily developing the depth to take on larger ones.

Location

Varanasi

AI stack

antigravity

claude code

codex

cursor

gemini

notebooklm

Work experience

Product & Strategy Operations at Meesho, Jun 2025 - Present · 1 y 2 mo, Bengaluru, • Reduced platform prices by 3pp by defining the Self Pickup strategy and launching pilot, achieving 17% adoption in 3months • Solved inconsistent packaging by standardising category-specific materials and creating AI tutorials, reducing seller claims by 5 Crores • Identified return-reason misattribution as key WFR driver; redesigned generic return flows into category-specific, lowering WFR by 5% • Resolved quantity expectation-reality mismatch by redesigning catalog titles and information hierarchy, improving NQD by 4% • Evaluated AI-powered virtual try-on to reduce purchase uncertainty but recommended deferral until unit economics improved

Investment Banking Intern at PwC India, May 2025 - Jul 2025 · 2 mo, Mumbai, Maharashtra, India, •Assessed India’s $80B packaging sector for M&A opportunities, mapping market dynamics, geographic attractiveness, value-chain economics and competitive landscape • Screened packaging companies for Rotchem Group’s India expansion, identifying 10 acquisition targets through financial and strategic fit analysis

Education

Materials Science and Technology, Indian Institute of Technology (Banaras Hindu University), Varanasi

Public links

aaryanshah.co.in: https://www.aaryanshah.co.in/

github: https://github.com/No-bita