Headline

Co-Founder @Whatmatters Design | Growth Driven Strategy & Design for Enterprise Ecosystems

About

As a Product Designer and Co-founder of Whatmatters Design, I believe in designing experiences that make businesses sharper, smarter, and a whole lot more human. I specialise in simplifying complex problems and strategising for SaaS and enterprise products, that don’t just look good, but drive growth, efficiency, and real ROI. Whether it’s streamlining enterprise workflows, optimising user journeys, or scaling product experiences, I’m obsessed with solving the right problems - the ones that move the needle. (If you've ever shared a problem with me, trust me, it’s guaranteed to keep me up at night until I crack it.) I believe the future belongs to brands that think young, act fast, and design smart. That’s the edge I bring - fresh perspective, structured thinking, and an itch to make things work better than they did yesterday. When I'm not geeking out over user flows, you’ll find me chasing footballs, F1 cars, or new ideas - usually at full speed. In short? I solve, I build, I design what matters.

Location

Ahmedabad

AI stack

cursor

notebooklm

notion

openai

Work experience

Co-Founder - Designer & Strategist at Whatmatters Design, Nov 2024 - Present · 1 yr 7 mos, Ahmedabad, Gujarat, India, Co-founded a digital-first product design studio working with startups and growing businesses across SaaS, ERP, FinTech & mobile ecosystems. • Partnered with 27+ global clients across USA, UK, Canada, UAE, Australia & India • Led product strategy from discovery, research & positioning to execution • Designed SaaS platforms, ERP systems, dashboards & mobile applications • Built scalable design systems and dev-ready interactive prototypes • Owned client acquisition, proposals, negotiations & retention • Managed pricing, invoicing, project scope & delivery timelines

Product Designer at SandCup Design Studio, Mar 2024 - Nov 2024 · 9 mos, Ahmedabad, Gujarat, India, Designed system-driven digital products across FinTech, E-commerce, Transportation & IoT domains. • Built a multi-role fleet & fuel management SaaS ecosystem for complex Oil & Gas operations • Structured end-to-end workflows for transport, fuel, billing & dispute management • Designed admin dashboards handling transactions, inventory & financial operations for an e-commerce platform • Designed a smart home management app for an IoT-based smart home product Role & Ownership: Led multiple projects simultaneously. Driving workflow strategy, mapping edge cases, designing high-fidelity interfaces, building scalable design systems, and delivering interactive prototypes that felt like working products. Managed client discussions and ensured seamless developer handoff. Impact: Reduced operational friction and significantly improved client productivity through structured system design.

UX Designer at SandCup Design Studio, Sep 2023 - Feb 2024 · 6 mos, Ahmedabad, Gujarat, India

Community member at Sandskriti, Sep 2023 - Nov 2024 · 1 yr 3 mos, Ahmedabad, Gujarat, India, Played a central role in building Sands Academy from the ground up — driving strategy, planning, and execution end-to-end. Created pitch decks and presentations for key events including Designers' Meetup 2.1 and 2.2, and led mentor outreach by personally travelling to Delhi to engage industry leaders from organizations including Swiggy, Cred, Microsoft, successfully onboarding them to the community.

UX/UI Designer at Freelance, Mar 2022 - Sep 2023 · 1 yr 7 mos

Education

Bachelor of Technology - BTech, Computer Engineering, Indus University Ahmedabad