Headline

Digital Product Designer

About

Graduated from Srishti Institute of Art, Design and Technology in 2024 with a B.Des in Visual Communication & Strategic Branding, bringing a strong foundation in design principles. Currently serving as an Associate Product Designer at Parallel Design Studio, following a prior internship at the same company. Skilled in user interviews, UX audits, and user stories, with a focus on research and actionable insights. Committed to leveraging design to enhance user experience, collaborating with teams, and contributing to impactful, user-centered solutions. Passionate about continuous learning and delivering meaningful design outcomes.

Location

Bengaluru

AI stack

aistudio

claude code

claude

gemini

ChatGPT

Figma Make

Work experience

Associate Product Designer at Parallel Design Studio, Aug 2025 - Jul 2026 · 1 yr, Hybrid

Product Design Intern at Parallel Design Studio, Jun 2025 - Jul 2025 · 2 mos, Bengaluru, Karnataka, India

User Experience Designer at Techolution, Nov 2024 - Apr 2025 · 6 mos, Hyderabad, Telangana, India

UX Designer at ScreenRoot, Jun 2023 - Aug 2023 · 3 mos, Panaji, Goa, India, • Conducted in-depth UX audits of a website, analyzing user behavior data from 20,000+ sessions to deliver actionable insights that improved user engagement and site navigation. • Designed high-fidelity wireframes for leading brands like Aadhar Housing Corp., streamlining the prototyping process and expediting client feedback for enhanced design iterations and satisfaction. • Independently conceptualized and presented a user-focused landing page for a finance company, optimizing user experience and conversion rates to meet business goals. • Led a team in benchmarking analysis and creating persuasive pitch presentations, leveraging UX research methodologies to develop data-driven strategies and strengthen client relationships.

UX/UI Designer at Sevenloop (Ximkart), Apr 2023 - May 2023 · 2 mos, Bengaluru, Karnataka, India, • Conducted comprehensive audits of portal and dashboard experiences to assess usability and identify opportunities for improving user satisfaction. • Performed web-app analysis, heuristic evaluations, stakeholder interviews, user surveys, and persona development to drive user-centric design strategies. • Designed wireframes and low-fidelity prototypes using Figma, integrating qualitative and quantitative research insights to inform design decisions.

Education

B.Des, Visual Communication & Strategic Branding, Srishti Manipal Institute of Art, Design and Technology

High school, Commerce, Delhi Public School - India

Public links

aarushibhalla.com: https://aarushibhalla.com/