Aarush Mehta profile photo 1 on Tal

Aarush Mehta

Brand & Growth Marketing Specialist. Swiggy | ex- Paytm | ex- Zomato | MBA Welingkar | National Level Athlete | 56 State level Medals 🏅

Mumbai Metropolitan Region

14+ years of work experience

Swiggy
Jun 20251 yr 3 mosPresent

Mumbai

Launched category-wide campaigns across top F&B brands by working closely with design, central marketing, CRM & supply teams. • Executed 30+ city-level promotional campaigns, driving consistent MoM revenue growth for chain restaurants. • Planned & implemented retargeting flows via Swiggy CRM → increased repeat orders by 18–26%. • Improved discovery & conversions through collections, banners & menu optimisation → CTR uplift 12–18%. • Orchestrated festival campaigns (New Year, Valentine’s, Biryani Week) delivering 22–28% order growth. • Coordinated cross-team timelines, creative approvals & campaign performance dashboards. • Managed hyperlocal discovery placements for brands like Big Brewski, Mithiyaj, House of Telugu → 20–24% increase in order volume. • Led the Great Indian Restaurant Festival (GIRF, 60 days) end-to-end: → +32% bookings, +24% revenue uplift (CTR & CPC mentioned only for in-app placements).
Self-Employed
Jan 201214 yrs 8 mosPresent

National Level Athlete with 56 state level medals in sprinting. State record holder. Professional athlete. Represented Maharashtra in Nationals and won “Best Athlete” titles.
Zomato
Sep 20249 mosMay 2025

Mumbai

Executed 40+ high-intent in-app campaigns across dining, delivery & premium F&B brands by coordinating with design, CRM, category & partner teams. • Delivered 22–32% order uplift & 19–26% revenue growth through strategic in-app placements, personalised offers & CRM pushes. • Built retargeting cohorts using CRM + app events → 24–31% repeat orders, 5.4% in-app CTR. • Drove premium dining growth during the Wine & Dine Festival → 26% uplift in bookings. • Coordinated with central design, category & CRM teams to launch city-level campaigns, ensuring creative alignment, timely rollouts and achievement of campaign KPIs. • Strengthened premium dining category through strategic placements, curated collections & high-intent targeting, resulting in improved discovery and 20–28% higher weekly conversions.
Paytm
Jun 20204 yrs 3 mosAug 2024

Mumbai

- Owned end-to-end campaign execution for Paytm Deals & Travel, covering in-app visibility, CRM pushes, category positioning, and Meta Ads. - Coordinated with key merchant partners to design monthly growth plans, driving 16% revenue uplift and 19% increase in visibility for portfolio brands. - Managed campaign calendars, offer placements, hero banner cycles, and discount strategies to maximize conversion and repeat usage. - Executed multi-channel campaigns (in-app, push, email, Meta) and monitored daily KPIs including CTR, CPC, CAC, CVR & revenue contribution.
Zee International
May 20191 yrApr 2020

Mumbai, Maharashtra, India

Aarush’s AI Stack

antigravity
antigravity
codex
codex
claudecode
claudecode

Education

Welingkar Institute of Management

PGDM Media and entertainment, Media Marketing

Welingkar Institute of Management

20182 yrs2020
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

Bachelor of Management Studies, Marketing

Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics

20153 yrs2018

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Headline

Brand & Growth Marketing Specialist. Swiggy | ex- Paytm | ex- Zomato | MBA Welingkar | National Level Athlete | 56 State level Medals 🏅

About

A National Level Athlete with 56 State Level Medals, Brand & Growth Marketing Specialist with 5+ years of experience across Zomato, Swiggy, Paytm— building and scaling data-backed marketing campaigns that drive measurable business growth.I specialise in: Digital Marketing, Brand Strategy, Paid Ads (Meta, Google, In-App), CRM (Email, WhatsApp, Push), User Acquisition & Retention, Category Growth, Performance Campaigns360° Marketing ExecutionImpact Delivered: • 27% MoM growth for premium chain brands at Zomato • 21–38% uplift for Impressario, Mirah, Yellow Banana Group • 26% increase in visibility & customer orders • 17% MoM revenue growth through Paytm Ads • 48% portfolio revenue growth at MagicpinI bring a hybrid mindset — brand + performance + growth — making me a strong fit for high-impact marketing teams in tech and consumer-first companies.Portfolio - file:///C:/Users/Bindi/OneDrive/Desktop/Aarush%20Mehta%20Resume.%20Brand%20&%20Growth%20Marketing%20Specialist..pdf

Location

Mumbai Metropolitan Region

AI stack

antigravity

codex

claudecode

Work experience

Senior Account Manager at Swiggy, Jun 2025 - Present · 1 yr 3 mos, Mumbai, Launched category-wide campaigns across top F&B brands by working closely with design, central marketing, CRM & supply teams. • Executed 30+ city-level promotional campaigns, driving consistent MoM revenue growth for chain restaurants. • Planned & implemented retargeting flows via Swiggy CRM → increased repeat orders by 18–26%. • Improved discovery & conversions through collections, banners & menu optimisation → CTR uplift 12–18%. • Orchestrated festival campaigns (New Year, Valentine’s, Biryani Week) delivering 22–28% order growth. • Coordinated cross-team timelines, creative approvals & campaign performance dashboards. • Managed hyperlocal discovery placements for brands like Big Brewski, Mithiyaj, House of Telugu → 20–24% increase in order volume. • Led the Great Indian Restaurant Festival (GIRF, 60 days) end-to-end: → +32% bookings, +24% revenue uplift (CTR & CPC mentioned only for in-app placements).

National Level Athlete at Self-Employed, Jan 2012 - Present · 14 yrs 8 mos, National Level Athlete with 56 state level medals in sprinting. State record holder. Professional athlete. Represented Maharashtra in Nationals and won “Best Athlete” titles.

Key Account Manager at Zomato, Sep 2024 - May 2025 · 9 mos, Mumbai, Executed 40+ high-intent in-app campaigns across dining, delivery & premium F&B brands by coordinating with design, CRM, category & partner teams. • Delivered 22–32% order uplift & 19–26% revenue growth through strategic in-app placements, personalised offers & CRM pushes. • Built retargeting cohorts using CRM + app events → 24–31% repeat orders, 5.4% in-app CTR. • Drove premium dining growth during the Wine & Dine Festival → 26% uplift in bookings. • Coordinated with central design, category & CRM teams to launch city-level campaigns, ensuring creative alignment, timely rollouts and achievement of campaign KPIs. • Strengthened premium dining category through strategic placements, curated collections & high-intent targeting, resulting in improved discovery and 20–28% higher weekly conversions.

Team Lead at Paytm, Jun 2020 - Aug 2024 · 4 yrs 3 mos, Mumbai, - Owned end-to-end campaign execution for Paytm Deals & Travel, covering in-app visibility, CRM pushes, category positioning, and Meta Ads. - Coordinated with key merchant partners to design monthly growth plans, driving 16% revenue uplift and 19% increase in visibility for portfolio brands. - Managed campaign calendars, offer placements, hero banner cycles, and discount strategies to maximize conversion and repeat usage. - Executed multi-channel campaigns (in-app, push, email, Meta) and monitored daily KPIs including CTR, CPC, CAC, CVR & revenue contribution.

Content Developer at Zee International, May 2019 - Apr 2020 · 1 yr, Mumbai, Maharashtra, India

Education

PGDM Media and entertainment, Media Marketing, Welingkar Institute of Management

Bachelor of Management Studies, Marketing, Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics