---
title: "Aarti Sonpal - Brand Designer in Bengaluru | Tal"
description: "Meet Aarti Sonpal, Brand Designer at PhonePe based in Bengaluru. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/aarti-sonpal/share-image"
---

# Aarti Sonpal on Tal

## Headline

Brand Designer at PhonePe

## About

Throughout my career, I've developed a skill of turning complex brand strategies into powerful visual narratives\. My creative process is inspired by many sources \- everyday moments, music, cultural diversity, nature forms, and especially the rich world of Indian art and typography\. This approach helps me create design solutions that combine cultural elements, typographic finesse with business goals\. My admiration and curiosity towards Indian scripts and letterforms gives a unique character to my work, leading to impactful and culturally meaningful visual communications\.

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

ChatGPT Images

## Work experience

Brand Designer at PhonePe, Oct 2024 \- Present · 2 yrs, Bengaluru, Karnataka, India, \- PhonePe Central Brand team: Leading in\-house branding initiatives at PhonePe and its portfolio products working with the CMO and head of design\. \- PhonePe PG \(Payment Gateway\) Design Leadership: Currently leading design initiatives for PhonePe's Payment Gateway division, managing both business\-as\-usual requirements and high\-impact campaign briefs\. Collaborate directly with stakeholders, oversee project timelines and delivery schedules, while simultaneously developing a new comprehensive visual system for the platform\. \- PhonePe 3\.0: Played a pivotal role in the company\-wide branding project, working in a lean team of three\. Contributed to layout design, merchandise concepts, and established foundational design rules for beam elements and typography systems\. Created the complete project presentation and documentation for stakeholder approval\. \- Share\.market Rebranding Project: Collaborated with lead designers on large\-scale rebranding initiative for PhonePe's stock investment platform\. Developed comprehensive brand identity including brand patterns, social media templates, presentation decks, and brand guidelines while coordinating closely with the share\.market design team to ensure seamless implementation\. \- Pincode Christmas Campaign: Designed packaging for the Christmas Delight Box initiative, which generated significant business impact with substantial increases in new consumer orders post\-launch\. The campaign demonstrated the effectiveness of festive promotional packaging in driving customer acquisition and brand loyalty\.

Graphic Designer at Irregulars Alliance LLP, Jul 2024 \- Sep 2024 · 3 mos, New Delhi, Delhi, India, Made a significant contributions to the large\-scale rebranding project, participating in all stages from reserach, analysis, concept development to graphic language implementation\. Contributed for a special edition of TIRT \(The Irregulars Times\) celebrating Delhi, which included redesigning and publishing my personal project on Indo\-Islamic architecture now called ‘the seen & the unseen’ and executing other design spread featuring Khan Market\. Developed concepts and moodboards for few high\-profile projects\. Demonstrated strong skills in branding, editorial design, concept development, and effective communication, while collaborating closely with creative directors and fellow designers\.

Graphic Designer at Pomoco, May 2023 \- Apr 2024 · 1 yr, Pomoco, formerly known as Fingerprint Collective\. Contributed to and led over 25 diverse design projects, including branding, art direction, packaging, print & publication, environmental graphics, social media and more from concept to final execution\. Demonstrated strong design skills and articulation abilities, efficiently translating ideas into visuals\. Engaged directly with clients, collaborated with team members, and took responsibility for projects to ensure their completion from start to finish\.

Graphic Design Intern at Pomoco, Jan 2023 \- Apr 2023 · 4 mos, Led the "SHIZEN" which started as part of thesis project, managing it from inception to completion\. This encompassed brainstorming, research, design exploration, finalizing designs, creative direction, and contributing to the photoshoot and social media campaign\. Now available for purchase at tsakuclothing\.com\. Contributed to branding and publication projects, and explored packaging for ceramic products and prints on ceramics with various materials and techniques\.

Graphic Design Intern at Owled Media, Mar 2022 \- May 2022 · 3 mos, Bengaluru, Karnataka, India, Executed social media campaigns for various brands during my three\-month remote internship at Owled Media, managing carousel posts, illustrations, and video reels\.

Type Design Intern at Design Difference, Mar 2022 \- May 2022 · 3 mos, Kochi, Kerala, India, Designed the "Noor" Ornament Typeface inspired by jali motifs from Ahmedabad's Islamic monuments during my three\-month remote internship at Design Difference\. This extended version of the project, "Talaash\-e\-Noor," was initiated during my summer school period\.

## Education

Bachelor's in design, Communication design, Anant National University

[View the original profile](https://tal.club/meet/aarti-sonpal)

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