---
title: "Aanavi Dewan - Group Product Manager - Innovation in Bengaluru | Tal"
description: "Meet Aanavi Dewan, Driving Disruptive Innovation in Biscuits @ Britannia | Ex-Titan, Ex-TCPL based in Bengaluru. AI stack includes claude, Canva Magic Studio, and ChatGPT."
image: "https://tal.club/meet/aanavi-dewan/share-image"
---

# Aanavi Dewan on Tal

## Headline

Driving Disruptive Innovation in Biscuits @ Britannia \| Ex\-Titan, Ex\-TCPL

## About

I am a curious marketer who has found a passion for building strong consumer\-centric brands and product offerings at the intersection of strategy and execution\. Currently, my mandate is to help build the Disruptive Innovation portfolio at Britannia \- identifying new growth spaces in the Creams and Crackers categories, and evolving them into scalable innovations\. Prior to this, I have held P&L and brand communication responsibilities across categories and international geographies within the FMCG and Retail sectors \- contributing to the growth and relevance of some of the country's most\-loved brands including Tata Sampann, Tata Salt, and Titan \(Watches and Eyewear\)\. My marketing journey began during my MBA at SPJIMR, Mumbai, where I specialized in Marketing with a minor in Information Management\. I hold a B\.Com \(Hons\) from SRCC, Delhi University\.

## Location

Bengaluru

## AI stack

claude

Canva Magic Studio

ChatGPT

Gamma

## Work experience

Group Product Manager \- Innovation at Britannia Industries Limited, Dec 2025 \- Present · 1 yr, Bengaluru, Karnataka, India

Marketing Lead \- International Business Division at Titan Company Limited, May 2022 \- Dec 2025 · 3 yrs 8 mos, Bengaluru, Karnataka, India

Senior Brand Manager \(TATA Salt\) at Tata Consumer Products, Jan 2020 \- May 2022 · 2 yrs 5 mos, Mumbai Metropolitan Region, As the brand custodian of our 'Desh Ka Namak', I drove the category P&L and marketing communication efforts, delivering growth on the TATA Salt core portfolio: \- Championed two strategic Tata Salt launches in\-line with the company's innovation agenda: Tata Salt Immuno, a category\-first zinc\-fortified salt; and Shuddh by Tata Salt, a regional salt tailored for South Indian taste preferences \- both exemplifying consumer\-centric innovation and category upgradation \- Led the development & integrated launch of Tata Salt’s \#SawaalDeshKiSehatKa campaign, blending insight\-led storytelling with purpose\-driven messaging for the brand \- Executed high\-impact high\-trust interventions like the brand sponsorship of Kaun Banega Crorepati \(Oct 2020\) \- solidifying the brand's authority on iodine's health benefits and its role in mental development of children

Senior Brand Manager \(TATA Sampann\) at Tata Consumer Products, Oct 2019 \- Jan 2020 · 4 mos, Mumbai Metropolitan Region, TATA Sampann is the growing Indian foods portfolio of the company\. Led the marketing & communication efforts for 8\+ categories & platforms under the umbrella Sampann brand; Spearheaded the creation of a cohesive packaging identity; Executed GTM strategies for new product launches; Created a community of brand evangelists using digital mediums and initiatives\.

Brand Manager \(TATA Sampann\) at Tata Consumer Products, Jul 2018 \- Oct 2019 · 1 y 3 mo, Mumbai Metropolitan Region

TAS Manager at Tata Group, Jun 2017 \- Jun 2018 · 1 yr 1 mo, Mumbai Metropolitan Region, TAS \(Tata Administrative Services\) is the TATA group's flagship leadership program\. In our first year, we complete several short\-term assignments across diverse TATA companies and functions\. From supporting the Brand Custodian's Office at Tata Sons on initiatives that evangelize the 'customer' across Group companies; to analysing the hospitality industry and recommending an alternate fee recovery approach using data modelling for Indian Hotels; to driving a cross\-functional activity funnel to launch the Basmati Rice & Poha categories for Tata Sampann \- I have been exposed to multiple B2C sectors that the Group operates in\.

## Education

PGDM, Marketing, SPJIMR SP Jain Institute of Management & Research

Global Fast Track Program \(3 Weeks\), University of Virginia Darden School of Business

[View the original profile](https://tal.club/meet/aanavi-dewan)

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