Headline

Driving Disruptive Innovation in Biscuits @ Britannia | Ex-Titan, Ex-TCPL

About

I am a curious marketer who has found a passion for building strong consumer-centric brands and product offerings at the intersection of strategy and execution. Currently, my mandate is to help build the Disruptive Innovation portfolio at Britannia - identifying new growth spaces in the Creams and Crackers categories, and evolving them into scalable innovations. Prior to this, I have held P&L and brand communication responsibilities across categories and international geographies within the FMCG and Retail sectors - contributing to the growth and relevance of some of the country's most-loved brands including Tata Sampann, Tata Salt, and Titan (Watches and Eyewear). My marketing journey began during my MBA at SPJIMR, Mumbai, where I specialized in Marketing with a minor in Information Management. I hold a B.Com (Hons) from SRCC, Delhi University.

Location

Bengaluru

AI stack

claude

Canva Magic Studio

ChatGPT

Gamma

Work experience

Group Product Manager - Innovation at Britannia Industries Limited, Dec 2025 - Present · 1 yr, Bengaluru, Karnataka, India

Marketing Lead - International Business Division at Titan Company Limited, May 2022 - Dec 2025 · 3 yrs 8 mos, Bengaluru, Karnataka, India

Senior Brand Manager (TATA Salt) at Tata Consumer Products, Jan 2020 - May 2022 · 2 yrs 5 mos, Mumbai Metropolitan Region, As the brand custodian of our 'Desh Ka Namak', I drove the category P&L and marketing communication efforts, delivering growth on the TATA Salt core portfolio: - Championed two strategic Tata Salt launches in-line with the company's innovation agenda: Tata Salt Immuno, a category-first zinc-fortified salt; and Shuddh by Tata Salt, a regional salt tailored for South Indian taste preferences - both exemplifying consumer-centric innovation and category upgradation - Led the development & integrated launch of Tata Salt’s #SawaalDeshKiSehatKa campaign, blending insight-led storytelling with purpose-driven messaging for the brand - Executed high-impact high-trust interventions like the brand sponsorship of Kaun Banega Crorepati (Oct 2020) - solidifying the brand's authority on iodine's health benefits and its role in mental development of children

Senior Brand Manager (TATA Sampann) at Tata Consumer Products, Oct 2019 - Jan 2020 · 4 mos, Mumbai Metropolitan Region, TATA Sampann is the growing Indian foods portfolio of the company. Led the marketing & communication efforts for 8+ categories & platforms under the umbrella Sampann brand; Spearheaded the creation of a cohesive packaging identity; Executed GTM strategies for new product launches; Created a community of brand evangelists using digital mediums and initiatives.

Brand Manager (TATA Sampann) at Tata Consumer Products, Jul 2018 - Oct 2019 · 1 y 3 mo, Mumbai Metropolitan Region

TAS Manager at Tata Group, Jun 2017 - Jun 2018 · 1 yr 1 mo, Mumbai Metropolitan Region, TAS (Tata Administrative Services) is the TATA group's flagship leadership program. In our first year, we complete several short-term assignments across diverse TATA companies and functions. From supporting the Brand Custodian's Office at Tata Sons on initiatives that evangelize the 'customer' across Group companies; to analysing the hospitality industry and recommending an alternate fee recovery approach using data modelling for Indian Hotels; to driving a cross-functional activity funnel to launch the Basmati Rice & Poha categories for Tata Sampann - I have been exposed to multiple B2C sectors that the Group operates in.

Education

PGDM, Marketing, SPJIMR SP Jain Institute of Management & Research

Global Fast Track Program (3 Weeks), University of Virginia Darden School of Business