Headline

Key Account Manager, E-commerce (Flipkart) at ITC Limited | Driving category growth & GMV through data-led strategy | MBA, TAPMI Manipal

About

I am a results-driven professional with over 5 years of experience in the FMCG sector, specializing in E-commerce, Category Management, Trade Marketing, and Brand Strategy. My commitment to delivering scalable growth and effective brand positioning has enabled me to drive significant business impact through successful e-commerce category expansion. Currently, I manage strategic partnerships at ITC Limited as a Key Account Manager, where I focus on enhancing marketplace visibility and category performance through data-led planning and execution. Throughout my career, I have successfully executed high-impact go-to-market and promotional strategies, notably achieving 2x growth in the snacks category during major events like Big Billion Days. My proficiency in advanced analytics tools, such as Power BI and Excel, allows me to develop insights frameworks that enhance decision-making and campaign effectiveness. I am passionate about leading cross-functional collaborations to improve customer engagement and overall shopper experience.

Location

Greater Delhi Area

AI stack

opencode

claudecode

Work experience

Key Account Manager (E-commerce) at ITC Limited, Aug 2025 - Present · 1 yr 1 mo, Bengaluru, · Manage strategic partnership with Flipkart, driving category growth and marketplace visibility · Led Big Billion Days promotional planning, delivering 2x growth for Snacks( Bingo) and Noodles( Yippee) · Track GMV and market share to drive data-led decisions on assortment, pricing, and promotions · Partner cross-functionally to optimize digital shelf presence and shopper experience · Support new product launches, contributing to category expansion

Are Manager-Business Transformation at ITC Limited, Mar 2023 - Jul 2025 · 2 yrs 5 mos, · Led trade marketing and business transformation across Biscuits, Noodles, and Snacks portfolios · Redesigned trade schemes and commercial planning, delivering 5–10% sales uplift within a quarter · Drove 6% YoY growth for the Dark Fantasy portfolio through targeted category execution · Built analytics dashboards and predictive models to enable faster, data-driven decisions · Delivered significant trade-spend savings through optimized scheme design

Area Manager - Trainee at ITC Limited, Jul 2022 - Feb 2023 · 8 mos, Jaipur, · Gained ground-level experience across four categories — Cigarettes, Personal Care, Food, and Stationery — working through every tier of the sales function · Took ownership of trade marketing and distribution execution across a 5+ territory area in Rajasthan · Directly managed a distributor network of 6+, overseeing daily operations and performance · Mapped market and sales potential to design the roadmap for route planning and vehicle utilization in Bikaner · Focused on expanding product range billing while pushing adoption of sales technology in the field

Marketing Intern at I2G Global, Aug 2021 - Jun 2022 · 11 mos, Bengaluru

Marketing And Business Development Intern at INNOLABZ VENTURES PVT.LTD, May 2021 - Jul 2021 · 3 mos, Noida, Uttar Pradesh, India

Internal Auditor at Oberoi Flight Services, Sep 2018 - Sep 2019 · 1 yr 1 mo, On-site, In my role as an Internal Auditor, I conducted comprehensive audits of hygiene and quality assurance processes, ensuring compliance with industry standards. I developed and implemented customer feedback analytics systems that identified areas for improvement, driving enhancements in overall customer experience. My focus on quality assurance contributed to the overall service quality and operational efficiency of the organization.

Education

Master of Business Administration - MBA, Marketing, T A Pai Management Institute, Manipal

Master of Business Administration - MBA, Marketing, T A Pai Management Institute, Manipal