Headline

Product Designer | User Experience | End-to-end design for D2C products | Building with AI tools

About

I'm a product designer with 4+ years building mobile-first consumer products from 0→1 launches to scaled design systems. My work is data-driven. On a recent engagement, I used GA4 funnel analysis to identify drop-off points in an onboarding flow and redesigned it completion rates improved by 50%. That's the kind of thinking I bring to every product: find where users struggle, understand why, fix it, measure it. I've worked across consumer apps, B2B, and D2C, including 1.5 years at a design agency leading education and mobility projects, and 2+ years as lead designer at a funded D2C consumer startup where I owned the full product design lifecycle from research and wireframes through to dev handoff and launch. I build design systems, work closely with engineers, and have been integrating AI into my design workflow using tools like Claude and Figma AI to move faster without losing quality. Currently open to Senior Product Designer roles in consumer apps, SaaS, or healthtech including remote. Portfolio → https://supreme-rock-9ff.notion.site/Hi-I-m-Aakifa-7e0230ccb87a41edb7eca3c56ba5c7b5

Location

Mumbai

AI stack

antigravity

codex

claudecode

Work experience

Product Designer at Fresh Prints, Feb 2026 - Mar 2026 · 2 mos, Remote, Designed on the B2B side of the business. Conducted user calls to understand B2B customer needs, built a design system, and redesigned key screens for their B2B web experience. Worked in Cursor to adapt and extend the existing consumer-facing website for a B2B context.

Product Designer at MyMuse India, May 2023 - Nov 2025 · 2 yrs 7 mos, Mumbai · Hybrid, - Led the end-to-end redesign of the D2C website to improve product discovery, UX, and engagement across 3.75L+ users. - Designed India's first app-controlled massager (MyMuse Sync) owned the full lifecycle from user research, wireframes, and design system to dev handoff and launch on iOS & Android. - Built the company's first design system to scale consistency across all digital touchpoints. - Optimised the product recommendation quiz using GA4 and Octane data, improved completion rates by 50% (40%→60%), boosted conversions by 30%, and grew the quiz's revenue contribution by 20%. - Ran beta testing program with 1,200+ organic sign-ups, selected 35 testers, and used their feedback to shape the v1 app experience.

Product Designer at MyMuse India, May 2023 - Nov 2025 · 2 yrs 7 mos, Mumbai · Hybrid

UI/UX Designer at Metafic - We Are Hiring, Sep 2021 - Apr 2023 · 1 yr 8 mos, India, Led a small team of designers at a product design agency, working across education, travel, and mobility clients. Owned UI design quality across deliverables, contributed to hiring junior designers, and managed multiple client projects simultaneously.

Pastry Cook at Hunger Inc, Jan 2020 - Nov 2020 · 11 mos, - Began as an intern across The Bombay Canteen and O Pedro, promoted to full- time within 2 months based on performance. - Independently managed morning pastry operations, handling production, baking, plating, and quality control — often covering entire shifts solo and preparing five core desserts daily. - Developed efficient, resource-conscious workflows to reduce prep time and streamline tasks, adapting to a fast-paced kitchen with minimal equipment.

Trainee at galaxy cloud kitchens ltd, May 2019 - Jul 2019 · 3 mos, Mumbai Area, India, - Supported operations across hot and cold kitchens, bakery, and confectionery in a central kitchen setup; assisted Foodhall’s Corporate Chef on recipe R&D for consistency, scalability, and high-volume production.

Education

UI/UX, DesignBoat UI/UX School

Diploma in patisserie and confectionary, Baking and Pastry Arts/Baker/Pastry Chef, ITM Group of Institutions