Headline

Marketing, Strategy & Digital Growth | Market Research & Consumer Insights | Operations | PGDM Candidate

About

I am a performance-driven marketing professional specializing in digital growth, consumer insights, and operational efficiency. My approach to marketing is rooted in tangible market research and consumer behavior. Through independent e-commerce ventures, I gained hands-on experience in full-funnel digital marketing, executing multi-variant A/B tests to optimize ad spend, driving customer acquisition, and managing supply chain logistics. Complementing this execution-focused experience, my strategic work with FMCG distribution networks involved conducting large-scale primary research and utilizing statistical tools to diagnose bottlenecks and deliver actionable, zone-specific turnaround strategies. I thrive at the intersection of creative brand positioning and commercial reality, focusing on digital marketing execution, market research, and overarching business strategy.

Location

Bengaluru

AI stack

gemini

openai

perplexity

replit

Work experience

Market Research Analyst (Intern) at Gits Food Products Pvt.Ltd, Jun 2025 - Jul 2025 · 2 mos, Pune District, Maharashtra, India, • Diagnosed critical service challenges within FMCG distribution networks by conducting a dual-phase exploratory and quantitative study across 40 retail zones. • Identified an 18% drop-off in on-shelf availability (OSA) by surveying 2,000+ retailers and evaluating ₹5 Cr+ in historical sales data. • Formulated 6 zone-specific turnaround strategies - including milk-run routing and POS coverage improvements--delivering a comprehensive strategic roadmap to ASMs and the NSM.

Marketing & Operations Project Manager (Intern) at RAW Coworking, Dec 2024 - Jan 2025 · 2 mos, Jaipur, Rajasthan, India, • Grew organic social media reach by 60% within 3 weeks by leading targeted digital ad campaigns and redesigning core brand assets. • Directed end-to-end logistics and venue management for a high-profile ‘CEOs & Founders Networking Meet’. • Streamlined internal handover processes by implementing 5S and poka-yoke operational frameworks, eliminating workflow disruptions. • Drafted a formalized franchise expansion proposal featuring standardized layouts and supplier KPIs, earning a letter of appreciation from management.

Digital Marketing & E-commerce Operations (Entrepreneurial Venture) at Sneatoe, Feb 2022 - Feb 2024 · 2 yrs 1 mo, India, • Spearheaded an independent D2C dropshipping initiative, gaining hands-on expertise in digital customer acquisition, brand positioning, and end-to-end e-commerce operations. • Improved Return on Ad Spend (ROAS) by 3.5× by executing 100+ A/B tests via Meta Pixel and applying STP (Segmentation, Targeting, Positioning) frameworks for audience targeting. • Coordinated supply chain logistics and fulfillment across 40+ SKUs, managing data-driven reorder points and 3PL partnerships to minimize stockouts by 20%. • Streamlined order-to-cash and refund standard operating procedures (SOPs), reducing order cycle times and error rates by 15%

Education

PGDM, Marketing, Pune Institute of Business Management

Bachelor of Commerce - BCom, Accounting and Finance, Taradevi Harakhchand Kankaria Jain College