Headline

Building where data meets media | Ads, partnerships & growth | Ex Glance, Bytedance

About

I am a firm believer in building relationships! As a competitive and outcome focused in partnerships, I combine my sales and media management skills (MBA in Media & Communications) for scaling in high growth environments (Paytm) My skill set spans the growth stack. With a knack for learning new business verticals, I have previously been part of sales, account management, and Partnerships for the digital/social media Apps - Helo (The regional social media app of Bytedance ) and at Zee TV Ad Sales, partnerships at Glance/Roposo. My work includes revenue generation for Paytm Ads for South & West markets Skill Set: New Business Development I Ad Sales | Strategic Alliances I Partnerships | Mobile Application | Cost Management I Deal Negotiations I New Media I Project Planning I Negotiations.

Location

Bengaluru

AI stack

claude

grok

Work experience

DGM Ad Sales at Paytm Ads, Apr 2026 - Present · 6 mos, · 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 the South and West India revenue pod, mentoring, and leading a team of top-performing KAMs across Bangalore and Mumbai covering 𝐃𝟐𝐂, 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐌𝐞𝐝𝐢𝐚 𝐚𝐧𝐝 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐀𝐮𝐭𝐨 𝐀𝐧𝐜𝐢𝐥𝐥𝐚𝐫𝐢𝐞𝐬 𝐯𝐞𝐫𝐭𝐢𝐜𝐚𝐥𝐬. · Architected and executed a 𝐦𝐮𝐥𝐭𝐢-𝐯𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 targeting E-commerce, D2C, Media and Entertainment, and Auto Ancillaries, resulting in a diversified and high-value client portfolio across South and West India. · 𝐒𝐜𝐚𝐥𝐞𝐝 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 relationships across E-commerce, Quick Commerce, OTT, and Auto categories, driving integrated campaigns 𝐚𝐜𝐫𝐨𝐬𝐬 𝐝𝐢𝐬𝐩𝐥𝐚𝐲, 𝐯𝐢𝐝𝐞𝐨, 𝐃𝐒𝐏, 𝐚𝐧𝐝 𝐒𝐨𝐮𝐧𝐝𝐛𝐨𝐱 𝐟𝐨𝐫𝐦𝐚𝐭𝐬. · Developed a 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲-𝐟𝐢𝐫𝐬𝐭 𝐀𝐮𝐭𝐨 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 mapping Paytm transactional signals across Two-Wheeler, Four-Wheeler, Lubricants, and Fleet segments, adopted as the standard pitch approach for all Auto briefs. · 𝐋𝐞𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧-𝐟𝐢𝐫𝐬𝐭 𝐩𝐢𝐭𝐜𝐡 𝐟𝐨𝐫𝐦𝐚𝐭𝐬 including DCO and Strategic partnerships, positioning Paytm Ads as a brand partner beyond standard media buys. · Own South and West India sales strategy, 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧-𝐥𝐞𝐝 𝐝𝐚𝐭𝐚 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐡𝐢𝐠𝐡-𝐢𝐧𝐭𝐞𝐧𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 for top D2C and Auto clients.

Senior Manager Ad Sales at Paytm Ads, Apr 2025 - Jun 2026 · 1 yr 3 mos, • Managing a portfolio of fast growth D2C businesses in the 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐫𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐌&𝐄 𝐬𝐩𝐚𝐜𝐞 𝐟𝐨𝐫 𝐬𝐨𝐮𝐭𝐡 𝐫𝐞𝐠𝐢𝐨𝐧. Built multi-quarter plans by identifying growth opportunities and managing ecosystem risks.

Advertising Sales Manager at Paytm Ads, Mar 2023 - Apr 2025 · 2 yrs 2 mos, • Managing key client / agency relationships and 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐧𝐞𝐰 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬’ 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐟𝐨𝐫 𝐏𝐚𝐲𝐭𝐦'𝐬 𝐮𝐧𝐢𝐪𝐮𝐞 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 • 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 and categorize them into– high value, mid value and tactical spenders

Lead- Content Partnerships at Glance, Jan 2022 - Feb 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India, Lead partnerships & upsell the new content ideas with Entertainment partners for Glance & Roposo across Content Houses, Music Labels, Movie Production Houses, Celebrity Management Agencies, OTT platforms, etc. for driving growth & engagement on the platform through Original Content, Content IPs, LIVE shows & short-form videos. · Project Management · Negotiation · Strategic Partnerships · Business Development

Senior Associate- Content Partnerships at Glance, Mar 2021 - Jan 2022 · 11 mos, Bengaluru, Karnataka, India, • Handling major music labels and their new releases on the platform • Worked with several production house to promote their latest movies on the platform on Glance, Roposo. • Promoted International music on Glance & Roposo. Ed Sheeran's Bad Habits & Coldplay's My Universe. • Co-worked for a music IP on Glance & Roposo 'Star Track' for Bollywood singers, Hardy Sandhu, Ash King, Payal Dev, etc. • Curated an exclusive Creators Fan meet & greet with Tiger Shroff for his independent music release on the platform. • Live streaming of on-ground music shows. Hip-hop rappers Seedhe Maut gig on Glance & Roposo. • Aligning brand and content partnerships with core/specific business objectives, Innovation benchmarking and evaluation to consistently define and refine content across Glance & Roposo.

Business Development Manager at ByteDance, Sep 2020 - Feb 2021 · 6 mos, Mumbai, Maharashtra, India, • Orchestrated the successful launch of Helo app in India, catalysing business development, implementing content creator programs, cultivating strategic partnerships, and overseeing music licensing. Resulting in an impressive 50 million downloads for Helo within 6 months and acquiring 2,000 hours of content for the App in 3 months. • Working closely with Entertainment Head, Content and Business Head on all Celebrity Campaigns; negotiating contracts and closing sales with new and existing clients. • Initiated strategic partnerships with Bollywood production houses, music labels, content creators, MCNs, and digital content companies, resulting in a 70% increase in content library size. • Grew user engagement by 30% via deals with Bollywood studios and music labels, enhancing the platform's entertainment offerings. • Devised and executed local content strategies, resulting in a 50% boost in user acquisition and retention within the first six months.

Business Development Associate at ByteDance, Feb 2019 - Aug 2020 · 1 yr 7 mos, Mumbai Metropolitan Region

Marketing and Sales Intern at Zee Entertainment Enterprises Limited, Jul 2018 - Dec 2018 · 6 mos, Mumbai Metropolitan Region, To Plan, Direct and Educate market in terms of creation, expansion and to drive brand perception to achieve revenue target from the regional market for Marathi cluster in the Network. Tapping Retail Clients for Zee Marathi channel, organized meets, prepared Grids and CPRP Deal accordingly proposing a best suited plan according to the client’s Objective and Budget. #Job Responsibility: • Analyse sales statistics to determine business growth potential and set the revenue targets. • Formulate strategies to achieve sales target. • Provide support to close sales deals by getting optimal rates. • Closely monitoring market development & the competition to find out avenues for market development. • Perform a SWOT on team members and utilizing each person’s strength to optimise output.

Client Servicing & Strategic Intern at Isobar, May 2018 - Jun 2018 · 2 mos, Mumbai Metropolitan Region, Client Servicing Intern. Accounts handled: Oxemberg, Script online, and Godrej Security Solutions.

Education

PGDM, Media and Entertainment, Welingkar Institute of Management

class XII, Business/Commerce, General, stepping stones