Headline

Leading Product Marketing @ OnePlus

About

Passionate marketer with 10+ years of experience across consumer technology, electronics, durables and lifestyle categories, specialising in end-to-end product launches, Go-to-Market (GTM) strategy, product positioning, consumer insights and integrated marketing comms. Strong adopter of AI-powered tools to help me enhance my ocean of thoughts! Known for combining strategic product thinking, strong project management, consumer-centric storytelling and strategic excellence in fast-paced and ambiguous environments. A strong people and stakeholder manager who navigates ambiguity and brings cross-functional teams together to deliver.

Location

Bengaluru

AI stack

claude

gemini

meta

metaai

openai

ChatGPT

Work experience

Sr. Manager | Category & Product Marketing Lead - Smartphones at OnePlus, Apr 2023 - Present · 3 yrs 7 mos, Bangalore Urban

Category marketing specialist at OnePlus, Jun 2021 - Apr 2023 · 1 yr 11 mos, Bengaluru

Brand Marketing at Sony, Nov 2019 - Jun 2021 · 1 yr 8 mos, New Delhi, Delhi, India

Assistant Manager, Marketing at Havells India Ltd, Apr 2019 - Nov 2019 · 8 mos, Noida Area, India

Senior Marketing Executive, Product & Marketing Team at Havells India Ltd, Apr 2017 - Mar 2019 · 2 yrs, Corporate Office, Noida, - Personal grooming category : Marketing and category management - Handling end to end complete product development and launches - Interaction with all International vendors for product development - Analyzing competitive landscape and COGS to make pricing - Determining customers' needs by coordination with research team - Category purchase and procurement management - Solely responsible for product packaging while working closely with external creative agencies - Core content development for category communication and positioning - Channel marketing including alignment with trade and non-trade partners - Successful implementation of DMDC strategy considering business targets and competition - Alignment with company's international business for exclusive requirements - Hands on experience on implementation of promotional plans and handling communication for ATL & BTL

Management Trainee, Product Developement at Havells India Ltd, Jun 2016 - Mar 2017 · 10 mos, Head office, Noida, - Part of product team, launched "Havells Personal Grooming" category, adding 18th vertical to the Havells brand. - Handled category communication while closely working with external media agencies - Handled end to end product development and launches of 14 SKUs - Developed product features - High involvement in R&D

Marketing Intern at Reliance Digital Retail Ltd., Aug 2015 - Sep 2015 · 2 mos, Bhubaneshwar Area, India, Worked here as an summer intern for 2 months. My main role was to find out if the company's offers are being delivered to end customers or not. The key aspects were: Conducting a market survey to collect primary data Understanding the supply chain of the company Designing of beat route plan

LIVE Project on Study on consumer behaviour at Reliance Digital Retail Ltd., Aug 2015 - Aug 2015 · 1 mo, Bhubaneshwar Area, India, Selected as as intern for 7 days during Independence day 2015. It was named as "The big bet day" because the company had come up with great offers and were betting its competitors. Received an "Appreciation letter" and stipend after the completion of the LIVE project. The key aspects were: Experience of interacting with customers and selling products. Rigorous selling and achieved 108% target.

Summer Business Program 2015 at Czech University of Life Sciences Prague, May 2015 - Jun 2015 · 2 mos, Prague, The Capital, Czech Republic, A joint initiative by "University of Missouri, Colombia, United States" and "Czech University of Life Sciences, Prague, Czech republic" held for a month. The first week involved workshops on -- Doing Business in Euro zone -- International Finance The second and third week involved cultural trips to different countries around the Europe to understand the different market and cultural sensitivity. The fourth week gave me an opportunity to work as as intern in "H&M", the apparel store in old town, Prague and interact with different customers.

Education

MBA 2nd semester, International/Global Studies, Czech University of Life Sciences Prague

Master of Business Administration (M.B.A.), Marketing, KIIT - Kalinga Institute of Industrial Technology