Aakanksha Srivastava profile photo 1 on Tal

Aakanksha Srivastava

Digital Marketing Strategy & Content | Team Coordination | WhatsApp & Email Marketing

Mumbai

3+ years of work experience

ITM Group of Institutions
Feb 20251 yr 5 mosPresent

Navi Mumbai, Maharashtra, India

Content Strategy & Campaign Communication – Content strategy & execution for multiple business units | Campaign storytelling & narrative development | Messaging frameworks for marketing initiatives | Performance-oriented content ideation Copywriting & Marketing Collateral – Landing page copy | Performance ad creatives | Email marketing copy | Brochures & institutional marketing collateral | CTA optimization & audience-focused messaging | Long-format marketing content Digital Touchpoints & Website Content – Website content development & updates | Collaboration with design & development teams | Content alignment across application portals & digital assets Content Operations & Cross-Team Coordination - Primary point of contact between content and video teams | Content briefing for video production | Daily content planning & delivery coordination | Cross-functional collaboration between teams Marketing Campaign Support - Content support for lead generation campaigns | Performance marketing creatives | Content strategy alignment with marketing KPIs | Campaign content planning for admissions & brand initiatives
Unstumbled
Nov 20231 yr 2 mosDec 2024

Mumbai, Maharashtra, India

Travel & Culture Content Development – Researched and produced long-form and short-form editorial content covering travel & cultural in experiential storytelling format, expanding the platform’s coverage of diverse locations and traditions across India. Editorial Writing & Digital Publishing – Published 50+ long & short-form articles contributing to the platform’s content library and strengthening audience engagement with travel-focused narratives. Web Stories & Trend-Based Content – Created 200+ visually compelling web stories on trending travel destinations, cultural events, and current topics, delivering highly consumable content formats designed to increase platform reach and reader interaction. Content Optimisation & Updates – Enhanced existing articles with updated information and current travel trends to maintain content accuracy, relevance, and search discoverability. Content Performance & Strategy Support – Compiled weekly performance reports and monthly editorial summaries, translating content performance insights into recommendations for upcoming editorial themes and content planning.
CareerLabs
Jun 20234 mosSep 2023

Bengaluru, Karnataka, India

Administered and altered client records to make it appropriate for furthering admission procedures towards schools/colleges.
Hotsprice
Jul 20222 mosAug 2022

Lucknow, Uttar Pradesh, India

Conducted in-depth research (online) on various topics including travel, literature and social media; Wrote 8 blogs on the said concepts. Curated social media content and wrote 20+ captions for posts across different social media platforms; Created literary content for the company’s official website.
SHERLOCK INSTITUTE OF FORENSIC SCIENCE
Jun 20211 moJun 2021

Remote

Aakanksha’s AI Stack

aistudio
aistudio
gemini
gemini
openai
openai
v0
v0

Education

SAGE University Ind

BSc, Forensic Science (hons)

SAGE University Ind

20203 yrs2023
Lalaji Memorial Omega International School

High School

Lalaji Memorial Omega International School

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Headline

Digital Marketing Strategy & Content | Team Coordination | WhatsApp & Email Marketing

Location

Mumbai

AI stack

aistudio

gemini

openai

v0

Work experience

Copywriter at ITM Group of Institutions, Feb 2025 - Present · 1 yr 5 mos, Navi Mumbai, Maharashtra, India, Content Strategy & Campaign Communication – Content strategy & execution for multiple business units | Campaign storytelling & narrative development | Messaging frameworks for marketing initiatives | Performance-oriented content ideation Copywriting & Marketing Collateral – Landing page copy | Performance ad creatives | Email marketing copy | Brochures & institutional marketing collateral | CTA optimization & audience-focused messaging | Long-format marketing content Digital Touchpoints & Website Content – Website content development & updates | Collaboration with design & development teams | Content alignment across application portals & digital assets Content Operations & Cross-Team Coordination - Primary point of contact between content and video teams | Content briefing for video production | Daily content planning & delivery coordination | Cross-functional collaboration between teams Marketing Campaign Support - Content support for lead generation campaigns | Performance marketing creatives | Content strategy alignment with marketing KPIs | Campaign content planning for admissions & brand initiatives

Content Writer at Unstumbled, Nov 2023 - Dec 2024 · 1 yr 2 mos, Mumbai, Maharashtra, India, Travel & Culture Content Development – Researched and produced long-form and short-form editorial content covering travel & cultural in experiential storytelling format, expanding the platform’s coverage of diverse locations and traditions across India. Editorial Writing & Digital Publishing – Published 50+ long & short-form articles contributing to the platform’s content library and strengthening audience engagement with travel-focused narratives. Web Stories & Trend-Based Content – Created 200+ visually compelling web stories on trending travel destinations, cultural events, and current topics, delivering highly consumable content formats designed to increase platform reach and reader interaction. Content Optimisation & Updates – Enhanced existing articles with updated information and current travel trends to maintain content accuracy, relevance, and search discoverability. Content Performance & Strategy Support – Compiled weekly performance reports and monthly editorial summaries, translating content performance insights into recommendations for upcoming editorial themes and content planning.

Associate Editor at CareerLabs, Jun 2023 - Sep 2023 · 4 mos, Bengaluru, Karnataka, India, Administered and altered client records to make it appropriate for furthering admission procedures towards schools/colleges.

Jr. Content Writer at Hotsprice, Jul 2022 - Aug 2022 · 2 mos, Lucknow, Uttar Pradesh, India, Conducted in-depth research (online) on various topics including travel, literature and social media; Wrote 8 blogs on the said concepts. Curated social media content and wrote 20+ captions for posts across different social media platforms; Created literary content for the company’s official website.

Student Intern at SHERLOCK INSTITUTE OF FORENSIC SCIENCE, Jun 2021 - Jun 2021 · 1 mo, Remote

Education

BSc, Forensic Science (hons), SAGE University Ind

High School, Lalaji Memorial Omega International School